THE DEMONSTRATION DRIVER
Demonstration runs do more harm than good from the sales standpoint when tlio driver'frightens' passengers by high speeds, fast cornering, traffic driving stunisj violent braking, aiid so on. "Flashy" driving of any "kind tends to give- rise to bias against the car, as1 well as against its driver; the person who is not mentally as well, as physically at ease during a trial run will bo less inclined to occupy space in an Order-book than a person who.enjoys every minute of a demonstration. At all events, that is the case , with the majority of people.., Some drivers seem to imagine that the object of a demonstration run is to show how skilful they are and how brilliantly the car can be "stunned:" The person taking the run'wishes to find out how the car behaves when it is driven as he would drive it himself. , ;
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https://paperspast.natlib.govt.nz/newspapers/EP19340127.2.142.4
Bibliographic details
Evening Post, Volume CXVII, Issue 23, 27 January 1934, Page 15
Word Count
147THE DEMONSTRATION DRIVER Evening Post, Volume CXVII, Issue 23, 27 January 1934, Page 15
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