BRITISH GOODS

Evening Post, Volume CXVI, Issue 80, 2 October 1933, Page 9

BRITISH GOODS

NEW ZEALAND MARKET

ADVICE TO HOMELAND

(From *'The Post's" 'Representative.) LONDON, August 24. Mr. W. Apploton informed a representative, of the "Advertisers' Weekly" that tho considerable curtailment of New Zealand imports during the last twelve months was only temporary. Business was improving and he anticipated a healthy revival. . \

"Never was there a more propitious time for tho British . manufacturer to tackle aggressively tho New.: Zealand market," said Mr. Appleton. "Those who have already established themselves would bo wiso to increaso their selling and advertising activities so as to bo well in tho public mind when the increased trade does come about.

'' Apart from an inherent desire ,to purchase British goods, becausu. the average New Zealancier is ever more English than the Englishman himself, New Zealand can never hope to become a large, manufacturing country. Last year, despite the depression, we .bought over £23,000,000 worth.of goods, and of this total Great Britain supplied us with 49.91 per cent., while a further 16 per cent, came from other British possessions. Our'desire to trade with the Old Country is strengthened by our tariff policy. About half of the goods imported from Great Britain are on tho free list, while in respect to. the balance tho British manufacturer has a preference over the foroiguer of 20 per cent, on the average. . . . The purchasing power per capita is still the highest in tho world, and being conservative by nntiire llio Kcw Zeakinder slicks to the lines hu fancies."