Page 12 Advertisements Column 3

Evening Post, Volume CXVI, Issue 48, 25 August 1933, Page 12

CAPTURE OF EMPIRE MARKETS ' Swing to English Cars AUSTIN IN LEADING POSITION SIR HERBERT AUSTIN, K.8.E., -3 Designer of the famous Anstin Seven, i One of the most encouraging signs of increased trade within the Empira is the firm grip of Dominion market* which English car manufacturers have obtained. This is particularly noticeable in New Zealand, where English? cars hare almost entirely displaced? their foreign rivals. This fact may be partially explained? by tariff advantages enjoyed by the English manufacturer, but the principal reason is undoubtedly the all-round, excellence and diversity of types now; available in the cars exported from tha Old Country. •■;..■ Latest reports from England indicate that the motor Industry continues to>' be remarkably busy. The Austin concern, which claims to have sold-more! cars this year than any other English! manufacturer—and also to have exceeded the exports-of any other English!! company—reports an enormous increase^ in sales. Following a record winter, with!: an increase of 7,800 cars sold over "thai corresponding six months of 1931-32! even more favourable figures are reported for the past spring. Austin sales, in fact, show an ad-' vance of almost 6.000 for the thread months of March, April and May tMsj rear, as compared with the previous! spring; this means that the already^ high production figures for Austin carsJ 3 .ust have been augmented by well overl 450 units per week. The renascent spirit of English es>, porters is admirably shown through thai medium of the wonderful industrial) film produced for the Austin Motor! Company, whereby motorists all over! the world are learning of the advanced! methods employed in producing English:! cars. Even in the United States this! film has aroused great interest, and1! is being used for educational purposes.* In Canada, special performances are* being given to the public, and in places* as far apart as India and the Weste Indies, New Zealand ' and Denmark., Australia and Palestine. China and! Cyprus, the Austin film "This Progress" has enthralled audiences with?, its impression of power and precision. Austin was the first to produce thtf "baby" car, which made motoring for the million possible, and this little car is still building English prestige allover the globe. Every possible motoring need is met by the wide range of four and six cylinder Austin cars now; in production, and the company continues in the lead with new departures and advancements for the benefit oC the motoring public. The latest improvement to be incorporated in Austia cars is Armour-plate glass, th- wonderful new English safety glass which combines the properties of tremendous strength with enduring clearness. Austin has the rights to use this unique glass, which does not discolour, md is not affected by tropical climates. Austin sales in the British.Dominions have recently been phenomenal. New Zealand in particular. _ where Austia cars have been popular for 23 years, showing such a marked preference for the productions of the company that for this year the sales of Austin qara easily exceed those of any of its competitors—British or foreign In spite of the depression. Austin Is producing more cars than ever before, necessitating / considerable enlargements at the already huge Ixmgbridge works, where £55.000 is being spent OB extension of buildings. ,