Page 17 Advertisements Column 5

Evening Post, Volume CXV, Issue 15, 19 January 1933, Page 17

Women Delighted WITH THIS NEW Seventeen Powder! Enables them to avert the "sere! end yellow —old and mellow" stage — Enables them to WIN their daily Beauty Contests! All the world loves ; YOUTii: And all the world that is truly feminine is besieging the shops that sell the wonderful new Seventeen Face Powder. Such allurement! Such provoking qualities of charm and refinement: Such Intense appeal from every beauty angle! In Seventeen Face Powder is a creation truly new—no old style French' process to take you back to the "frumpy days" —no "mealy base"-to swell and clog the. pores—instead, a powder that is guaranteed, to contain nothing to injure, but many things to improve and beautify the skin as never before! Here, in Seventeen Powder is the utmost In protection and flattery for dry skins or oily ones—for windy days or steamy ones — a perspiration - proof, sea - proof, weather-proof powder that takes from the skin the dullness that kills charm and restores to it the girlish freshness of radiant Seventeen! Never cakes, smudges, smears, flakes or turns greasy1 —never makes the face feel taut, dry or.i drawn. Goes on like a light powder,! clings like a heavy one — and its original duo-tones of Rachel-, Ivory"White,: Natural and- Peach-Tan trans- | form your skin to glorious, vibrant rose-petal transparency under your puff —this change takes only a few seconds', and you can wnfch U take placet. Chemists and Stores everywhere say women are clamouring for the gay jetblack and flame-red jewelite powder bowls that contain- Seventeen Powder and, with it the dainty bottle of Seventeen Perfume. And no wonder, for powder, powder bowl and perfume complete-cost but 3/6. See tfi. Sam* Seventeen, which is permanently en-| graved into the lid and.base of the bowl.