TEST BROADCAST

Evening Post, Volume CXIV, Issue 126, 24 November 1932, Page 23

TEST BROADCAST

ENGLAND TO HEAR FROM , " ■ ' PARIS

A ball by ball description, of the cricket Test matches in Australia will be broadcast from Paris, it is announced, by Paris Badio, says a Paris message- published in the Sydney "Sun." The service has been organised by Mr. A. E. Whitelaw, a Melbourne merchant, who is now in London, and will apply to all five matches; covering the period 3 p.m. to G p.m. (Sydney time). I The broadcast will bo based on1 cable messages arriving in Paris from Sydney every minute, and will include a running comment. It should be easily audible to British listeners. The cost of the experiment, "The Sun" understands, will bo £6000. Mr. Whitelaw is a Melbourne man, who transferred his interests to England, and lias done well in. .the 'soap manufacturing business. It was he who presented Don Bradman with £1000 during the last tour of the Australian cricketers in England. 8.8.C. TIME CANNOT BE BOUGHT. For a private concern to broadcast a description of a Test match, for Eng-

land, it is necessary to go to the Con-, tinent, because, Mr. E. T. Pisk explained to the "Sun," it is not possible to "buy time" from any English station. In Europe there are -a number of stations operating similarly to Australian B class broadcasters, selling time during transmissions. It is probably through one of these that Mr. Whitelaw has arranged to broadcast the telegraph messages received from. Sydney. . ■ .