GOOD ADVERTISING
"LIFE-BLOOD OF BUSINESS"
"Too many grocers still look upon advertising as a needless expense, and waste of money. Poor advertising may be, but good advertising is' the lifeblood of business," declared Mr. Eric Gray, in his presidential address to the conference of the New Zealand Master Grocers' Federation yesterday. "Cease to advertise and your business will surely die. "If advertising does not pay, why do Wrigley's, "Wanamaker's, Gamage's, Heinz, and thousands; of other successful business firms spend such vast sums of ■'money"on 'advertising?" It is just as important to-include a definite appropriation for advertising in your budget as it is'to- allow \for payment of wages. : : ... "One of the most successful"grocers' of yesterday, the late Sir Thomas Lipton, had a motto, which is right to j ..the point, and wqr.tli adopting:— .. j "'The man who ion his trade relies, Must, either bust, or advertise.' "
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https://paperspast.natlib.govt.nz/newspapers/EP19320203.2.35
Bibliographic details
Evening Post, Volume CXIII, Issue 28, 3 February 1932, Page 6
Word Count
145GOOD ADVERTISING Evening Post, Volume CXIII, Issue 28, 3 February 1932, Page 6
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