BUTTER MARKET

Evening Post, Issue 51, 2 March 1931, Page 12

BUTTER MARKET

EXTENDING AREA

CONTINENT SUPPLYING LESS

(Received 2nd March, 0 a.m.). : - ' LONDON,.2Bth-February. Australian and Now, Zealand butter are now almost the only kinds offering for sale in the "South of England, and it is evident that: they have the^strongest • hold on'the.'public taste. /• Messrs. Samuel Page and Son, London, dairy produce merchants,, state that an intensive advertising iaiiiiiaign is extending: the demand for these 'products in the Midlands and North ot England. Australian and New Zealand butters are now approaching two-thirds of Britain's imports from all sources. Imports from Denmark are only five-fourteenths of those of Australia and New Zealand, the total imports of which have increased by 72,850 hundredweight, when compared with those of January, 1930; whereas the imports from all other sources of supply of.butter have fallen off by 40,000 hundredweight. The decrease in stocks held in. cold storage as compared with last year shows consumption considerably increased. Tooley Street merchants say that nearly all European countries are on the smallest production of butter. Considerable quantities of butter are being shipped to the Continent from the English market, also to Ireland. Supplies of Australian butter are insufficient, therefore, and have ! almost unprecedentedly forced up values for New Zealand,, while the consumption and prices of butter generally are likely to continue their upward tendency. The market for Australian and New Zealand cheese is disappointing. There is a growing demand for fancy cheeses. Tooley Street opinion is that the -weapon to fight this competition is high quality. The public will prefer cheeses in their original state if the quality is right. Alternative foods such as bacon and nsh at their cheapest are restricting the consumption of cheese.