THE BUTTER MARKET

Evening Post, Volume CX, Issue 154, 29 December 1930, Page 12

THE BUTTER MARKET

AJST IMPBOVED DEMAND

LONDON, 27th December. The butter market has had quite a good spirit of activity during the three, business days of this week, and prices have firmed from a shilling to two shillings per cwt all round. One factor contributing to the improvement was the unfortunate loss of the steamer Oberon, as she was carrying over 3000 cases of Finnish butter, anil the absence of this from the northern markets had a hardening effect. , The consumptive demand throughout the country remains good. The Empire Marketing Board's report says that stored stocks which six months ago amounted to nearly 1,000,200 boxes are now reduced to 276,000, which is less by approximately 91,000 than the stocks of a year ago. Importers are gratified at the success of their propaganda function in connection with_ the arrival of the "Empire butter fleet." It received much publicity in newspapers, and cinemas showed films all over the country for .several days, so millions of people must have learned that Australia and New Zealand butter was obtainable here. This should certainly stimulate the demand. A. Christmas survey of the shopping districts^ discloses an appreciable growth of Empire consciousness largely attributable to the national trade mark and Empire preference movements. All the big stores featured Empire foods, wines,' and tobaccos.