OLYMPIA SHOW

Evening Post, Volume CVIII, Issue 138, 7 December 1929, Page 28

OLYMPIA SHOW

IMPROVEMENT BT SALES

(From "The Post's" Representative) LONDON, Ist November. Now that the Motor Show at Olympia. has closed, it is revealed that the number..of spectators sets up a new low record, but the buying capacity of the visitors was much higher than usual. The general opinion among the exhibitors (according to the correspondent of the 'Sunday Times") appears to be that there.was more real business done than at any show since the war. They welcomed the fewe? visitors, as those who did pay for admission represented a higher buyine proportion than before. S While the'small cars came in for the greatest interest, it was somewhat surprising and gratifying that very steady business was done in tho larger and more expensive cars. In the latter aays of the show the information offered was that business was <<up.»_ The reference was not to mere inquiries, but to business with a cheque attached. Looked at in retrospect, it is generally admitted that there has never been such a wonderful exhibition of first-rate motor-cars. Now that, the price question seems to have beea satisfactorily settled, the British maker is a t the beginning of an unparalleled period of prosperity. , Tho. intelligence exppressed in inquiries was a matter of general comment. The general public knows a great deal about motor-ears nowadays a point the maker has been quick to realise. Tho mechanical part of the car isnow taken for granted, and attention is concentrated on finish. Body comfort, and appearance. ' An annual question has been brought up- again and fiercely discussed by exhibitors: should the show bo held annually? Fresh arguments were broueht forward this year, such as • tho decreased public interest, the stabilisation of prices and design, and the fact that fewer new models are introduced at the show time. The most important factor to be taken into consideration in deciding the future of the show is the international one. It will be remembered some years ago, the French decided not to hold their Salon annually. So ne^t year there was a gap, with the result that the centre of European trade was moved from Paris to London, where it has remained ever since.