MEAT PROPAGANDA

Evening Post, Volume CVIII, Issue 138, 7 December 1929, Page 12

MEAT PROPAGANDA

Having before it the fact that the Dominion is steadily increasing its output of lamb, the New Zealand Meat Pro-ducers-Board has been using every means to create a still further demand in the Home markets. Important extensions of its advertising activities have been inaugurated by the board, and an interesting and, in the opinion of the board, valuable report from its London manager was recently considered. The following extracts are taken from the report referred to: "The Meat Board is the first body to exploit advertising in the butchers' shops, and because of this we have a wonderful response from the retailer. We have received many letters irom butchers this season complimenting us on our advertising campaign, and informing us how it had-helped them to increase their trade in New Zealand meat."' An account in detail is given of tlie quantity of material distributed. The board has felt for some time that there must be a connecting link between retail shops and its London office; and it has therefore decided to engage a travelling representative to continually visit retailers through the United Kingdom, with a view to specially extending the trade in New Zealand mutton and lamb. The London manager reports the great assistance rendered by extensive organisations who retail New Zealand meat at Homeland mentions that some of these big concerns who have been assisting the board in the past, propose to go more extensively into >iew Zealand meat propaganda next year. ■; . ■ . ... -.