AMERICAN ADVERTISING.

Dunstan Times, Issue 729, 7 April 1876, Page 3

AMERICAN ADVERTISING.

—o — The Americans nre far in advance of ns in poetic advertisements, and some examples given hy 1 Harper’s Magazine’ show that their genius in this line leaves little to be desired. What, for instance, can lie more striking than the following blast of a timnpet blown by a tailor in his own honour 1 Oh, come into the garden, Maud, And sit beneath the rose, And see me prance around the beds, Dressed in my Sunday clothes. Oh, come and bring your uncles, Maud, Your sisters and your aunts, And tel! them Johnson made my coat My waistcoat andjmy pants. Again, a tobacconist thus advertises his establishment in the following beautiful stanza ; Gady young Ferguson bought his cigar, Bought it at Mulligan’s where the best arc, When he wants a line cut or snuff’for his nose Gaily young Ferguson purchases those. Perhaps, however, for exciting tender and holy emotions, and exalting the soul above the earth, nothing in modern poetry can he found equal to an advertisement of a provision shop, which runs as follows : Oh say not 1 iove you because the molasses, You purchased at Simpson’s was golden and clear ; The syrup, the sugar, the jelly in glasses, The crackers, the inaek’rel I know were not dear But when you came to me with Simpson’s smoked salmon, And showed mo his samples of Limburger cheese, I felt that his claim to be cheap was not gammon ; I love 1 you, and said so, dear Jane, on my knees. This ming’ing of poetry and provision supplies a great want, for, ns has been truly said by Fuller ‘ Poetry is music iu words and music is poetry in sound • both excellent sauce ; but they have lived and died poor that made them (their) meat.’ Poets now-a-days no longer happily depend, like Chatterton, on the smiles of the great, hut with grocers for their patrons may grow fat upon son". Pall Mall Gazette.