SINGER'S SEWING MACHINES.

Daily Telegraph (Napier), Issue 3144, 26 July 1881, Page 4

SINGER'S SEWING MACHINES.

The rise and progress of sewing machine industry has excited the most lively admiration of all classes throughout the world ; etich ! stich! stich !in some form has from all time been a necessity in every household. Whatever may have been the respective merits of early inventors in originating tho various mechanical devices for sewing, it certain that the Singer machines were of the first made, sold, and put into practical U3e. For more then a quarter of a century Singer's sewing machines have been in the highest favor with the public. Pew, however, know the full extent of their universal popularity, or the magnitude to which the sale has reached. The Singer Company has become the largest manufacturing and commercial house in the world, having an active capital of over £4,000,000 invested in the business. At their several factories in America and Europe they give employment to more than 7000 artisans, and turn out more than 10,000 finished machines per week. The automatic tools employed to forge and shape the parts of the sewing machines are of the most ingenious construction, invented for the purpose, and in themeelves constitute a marvel in modern manufacturing enterprise. The commercial branch of the company's business is organised upon the same magnificent scale. In all countries of the world they hare established their own branch houses, which now number more than 2,500. The managers, bookkeepers salesmen, and employes connected with these branches constitute a vast army of more than 40,000 persons. Their sales exceed half-a-million of machines annually, estimated by the best authorities to be three-fourth, of all the sewing machines sold in the world. These extraordinary results are directly attributale to the superior excellence and reliability of the machines, and the principle parts being made of the best forged steel and the best forged iron by automatic machinery, have an unvarying precision in fitting, the highest perfection in workmanship, wonderful strength, and perfefc adaptability to every class of sewing. It is the machine par excellence for a new country, where simplicity of construction is of the first importance. The prices of the machines vary according to the style of stand upon which they are mounted, ranging from the simple form of machine for use by hand through the various grades to the highly finished and beautiful cabinet machine, so that every purchaser can be suited, and by the liberality of the company's eystem of small easy payments, tens of thousands of poor people have become owners of their machines. The company have their own branch houses in all the principle cities in the Australian colonies, and we are pleased to notice that they have considered the convenience of their customers in Auckland and the North Island of New Zealand by opening a wholesale >;nd retail dep6t at No. 16fU, Queen -street, Anckland, where their different machines are kept on sale, and instruction in their use given free to all.—New Zealand Herald.