FLOWERS FIRST
An American Custom > GIFT TO PARTNERS
Marking a very well-developed sense of gallantry, the American custom of making a gift of flowers to the partner of the evening for a social occasion has definitely established itself in New Zealand, having been brought here by visiting servicemen. This is the opinion of Wellington florists, who were formerly, in some cases, having a rather lean time due to exigencies of the war, but have now recorded a substantial improvement in business. Roses find particular favour among servicemen, who, in most cases, believe in personal delivery to the recipient, and regard the floral aspect as much a part of the evening appointment as a box of chocolates or the buying of theatre tickets, it is stated. The choice of bloom is in many eases left to the florist, with the suggestion that it should be something fragrant or ornamental. It is not unusual, it was stated yes* terday, for orders to the value of,£l or more -to he placed by visiting servicemen for flowers. They had been agreeably surprised to find that orchidSj which they ordered for shoulder-sprays, costing as much as 12/6 each, v/ere cheaiper in New Zealand than in their own country.
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https://paperspast.natlib.govt.nz/newspapers/DOM19421107.2.96
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Dominion, Volume 36, Issue 37, 7 November 1942, Page 10
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203FLOWERS FIRST Dominion, Volume 36, Issue 37, 7 November 1942, Page 10
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