Page 3 Advertisements Column 3

Dominion, Volume 36, Issue 34, 4 November 1942, Page 3

Lady, we salute you! ' ■" ’ I Salute to a woman in uniform! ■ She earns it by the job she docs. x ‘ Earns it again by the way she “ > looks. Impeccable grooming, I shining competence ... one of ’ an army of many smart girls. ’ > . j' /. ) 101 Good looks in uniform depend • / aEHI upon a Berlci to tactfully suit ‘ gCT - 1 austere lines to feminine i-4 "y H g' ! curves. Competence depends i .-J \ > largely upon a woman’s ability J p //J I W iyg| ' * to stand up to long hours and I!■ / • K < ’W : vA |a unremitting strain. Here again, ip I / . “ m/'W ’i Berlei’s her faithful ally. The I H I , 'lf /'M ' well-corsetcd figure, women ;H J / -Wv' ' ‘ war-workers have discovered, H I /J ' i 1' W\%\ '9m i can take it! A Berlci braces h I / F ~ 1 delicate, unaccustomed mus- "! clcs against strain...keeps the /-U /abody in good posture so that it tires less quickly! No warworking woman, however strong, however fit she may imagine herself, should be xvithout a Berlei!

This man is laying the JRJa Ji ? foundations for Victory (1) Almost from sun-up you’ll hear the crickwhang of his pick —biting through buried rock, i cleaving the thick-rooted hummocks. A. real man’s job is Sam’s —at any time. Now its a vital war-time service. An army moves on the roads he makes. (2) After a chilly hour s truck-ride home eijrU jf A Sam goes straight after that bath with Lifebuoy. Good and hot he has it, and R '• Wjhe takes his time—lets the livening, clean Q smelling lather draw out the tiredness as fIK IK well as the day’s grime and sweat. jSF&y W | Freshened up now — really comfort- —Bb> .V & ■•-/I able — he’s more than interested in that man-sized dinner Mary has ready. Afterwards? Well, maybe a spot of ping-pong V& Uf /f tl ic youngster —as long as he remem- 1 Mr hers not to win. PEOPLE IN VIGOROUS JOBS PREFER LIFEBUOY IN THE ORIGINAL DOUBLET FORM “ WA4.2OZ. A LIVE# PRODUCT—MADE IN N.Z. ©MAKE money f,ght ’ ' ©INVEST IN THE second LIBERTY r LOAN. ■ ■ W Hit aoAn/c PAP THE "LITTLE MISS” FROCKS FOR GiRLS IN THEIR 'TEENS. FROCKS FOR THE L T novelty b”> / Smart, striped silks (as sketched right) and Crisp, fresh, wasn flocks 'inckidina 9 a V cotton prints, with self or contrastma checks, ginghams, and spo■ , F rom Ji I\f collars, stitching ond other interesting trims. ... striped art silks. Sizes from SIZ yrs. ro / frQm |2l? A|| )he _ e frocks ore (Sketched left) a fresh gingham print, with soap-able, ond are smart and pretty to wear. / g J white collars ond cuffs . . for a 10-yeor- From / old. 8/11 BECOMING RUSH HATS. /Bg In Mexican or garden-party shapes, with assorted BI a I trimmings. They tie under lhe chin. Neutral in tone, #8 they will ’go" with oil the girls' summer wear. /