MARKETING OF BUTTER

Dominion, Volume 36, Issue 31, 31 October 1942, Page 8

MARKETING OF BUTTER

Distribution By Division Defended The distribution of butter on the local market by the Internal Marketing division was discussed by the Minister of Marketing, Mr. Barclay, in an address last night. lie said that Ayheli lhe division was established its first task was to place the marketing of butler on a rational and organized basis.. The Minister said that in order to eliminate the uncertainty of returns to the dairy factory, the price of local market butter was directly related to the guaranteed price, and a method was adopted which ensured that the return to the dairy factory for butter sold locally was approximately near to that sold for export, thus substantially eliminating the necessity for individual factories to struggle one with another on the local market. 'The division had been able to make a substantial economy in the cost of Avholesale distribution. It. had also ensured that only the best butter was sold, and that it was sold true to grade. This had been largely responsible for an increase in the consumption of butter of over 4.000.000 pounds in three years. The division had also stabilized the price of butter at 1/6 a pound throughout, the whole of the war period, and had entirely eliminated the speculator. The Minister claimed that these facts showed clearly that the division had justified its existence. .