Page 10 Advertisements Column 1

Dominion, Volume 34, Issue 42, 13 November 1940, Page 10

Announcing Another - - - Denhard “BREAD OF HEALTH” The DENHARD VIENNA WHEAT GERM LOAF A LOAF TO CONTAIN AN ADDED |©% OF WHEAT GERM (VITAMIN 8.1. ii 'The first supplies of this new loaf IS NOW AVAILABLE TO YOU. — To avoid disappointment, order your loaf two or three days ahead from any Denhard Salesman or Depot, or ring direct to DENHARD BAKERIES LTD., Phone 15-100 {new number). This loal is being released for sole only after weeks of careful and extensive research in our Hygienic Bakery, and we state with confidence that it will measure up to the standard set by our other "BREAD OF HEALTH" varieties. DENHARD BAKERIES LTD., Guarantee:— “1 'That .10% of Wheat Germ ( Vitamin BA.) will T be added to this Vienna Loaf. This percentage of Germ is as recommended by the GovernmentWheat Research Institute. THE VIENNA WHEAT GERM LOAF will in future be manufactured IN ADDITION to our already well known and popular WHITE VIENNA LOAF—Due to the HIGH PERCENTAGE of Wheat Germ introduced, it will be noticed that in place of the pure white slices of the ordinary Vienna Loaf, the addition of the Germ gives the new loaf a colour closely approaching that of wholemeal - - . IT IS IMPOSSIBLE TO PRODUCE A LIGHTER COLOURED LOAF CONTAINING 10% OF GERM NOTE:—In making this new type of bread available for those who wish to adopt it, we desire to reassure the public regarding the nutritional value of our ordinary white varieties . . . We declare that the addition of carefully apportioned quantities of YEAST, MILK, MALT, GLUCOSE, SOYA BEAN, EDIBLE FATS, SALT, etc., results in a loaf rich in food values, of easy digestibility, ready nourishment and appetising flavour. THERE IS NO FOOD AS CHEAP, OR THAT CREATES ENERGY AS CERTAINLY AS BREAD, AND THERE IS NO SUBSTITUTE FOR IT. EVERY GENUINE DENHARD LOAF IS BRANDED DB, OR IS ENCIRCLED WITH A DISTINCTIVE BAND OR WRAPPER. THE VIENNA IS BRANDED "DB" UNDERNEATH THE LOAF.