GHEE FOR INDIA

Dominion, Volume 28, Issue 108, 31 January 1935, Page 8

GHEE FOR INDIA

Manufacture in New Zealand

SAMPLES PREPARED

Market Prospects to be Explored

A practical effort is being made to establish trade with the Orient ami the Far 'East in New Zealand manufactured ghee or clarified butter, which is used widely throughout India as a most valued article of diet, and for almost all purposes to which butter ami edible fats are commonly put. It is also used to some extent in other Far Eastern countries.

The possibility of developing such a market was discussed by the Hon. R Masters, Minister of Industries and Commerce, with representatives of India, when he attended the World Conference in London. On that occasion the question of securing more export business for New Zealand was raised, particularly in view of the fact that tiie balance of trade between the two countries was extremely favourable to India. Among other things, the possibility of manufacturing ghee in New Zealand for the Indian market was discussed, and as a result the Minister arranged with jthe Department of Scientific and Industrial Research to study the question and promote experimental action. The Minister explained to a representative of “The Dominion” yesterday that his department was actively following up the preliminary inquiries which it has made regarding the market for ghee in the East, and the possibilities of manufacturing ghee in New Zealand for export to that part of the world by making experimental shipments to various countries for the purpose of actually trying out the markets and ascertaining the type or types of ghee most acceptable to the trade. Experiments Completed.

Arrangements were recently made with the Department of Scientific ami Industrial Research and the Dairy Research Institute at .Massey Agricultural College, for samples of ghee to be prepared for that purpose. These experiments have been completed, and the Department of Industries and Commerce is now arranging for shipment of the samples to the Dutch East Indies, British Malaya, Ceylon, India, Burma, Hong-Kong and China.

Complete ranges of samples each comprising eight types of ghee made from different qualities of butter and prepared in different ways are being sent to the Department's representatives in those countries where such have been appointed. In places where such representatives are not located, arrangements have been made for the services of his Majesty's Trade Commissioners to be made available, and the samples are being sent to them. Arrangements will be made by such representatives and trade commissioners for the samples to be tried out by suitable firms in the different, countries and for reports to be submitted thereon, Samples for India. In regard to India, in addition to the samples which will be sent in this way, two ranges of samples are also being sent to the Imperial Dairy Export stationed at Bangalore. All of the samples being dispatched are contained in hermetically sealed tins. In addition to obtaining reports upon the market for ghee generally in each of the..countries mentioned and upon the prospects of developing markets for New Zealand ghee of any of the eight typos in particular, it is especially desired to obtain full information as to (1) which of the types is preferable for trade purposes; (2) what defects, if any, are shown in any or all of the samples; (3) what is the market value of the samples, both wholesale and retail. Upon receipt of this information larger quantities of any particular type or types of ghee for which a preference is disclosed can be prepared. ..... Market Prospects. A considerable amount of publicity has been given recently to the subject of the market for ghee in the East, particularly in India, and the Department of Industries and Commerce has made fairly extensive inquiries in relation thereto. While the reports obtained have shown wide divergences of opinion in regard to the prospects of openiftg up a market for New Zealand ghee, the results of the inquiries have nevertheless been sufficiently promising to warrant further detailed investigations being made. In particular insufficient experimental work on the manufacture of ghee has been done in the past in New Zealand to provide an assurance that ghee of the right kind and colour could be successfully made. Thp experimental shipments now being made by the Department of Industries and Commerce should result in much valuable data being obtained, the Minister' added, and especially should be the means of providing such information as will enable more or less definite and accurate conclusions to be drawn concerning market prospects so far as New Zealand is concerned, lilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllll

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