CLOTHING THE 'MAN

Dominion, Volume 28, Issue 94, 15 January 1935, Page 6

CLOTHING THE 'MAN

Big Firms’ 10 Per Cent. Increase There will be more advertising of men’s wear this year states Men’s Wear. Some large national advertisers who have been formulating their programmes plan to spend considerably more on publicity, very many are increasing their appropriations slightly, and little or nothing is heard of firms cutting advertisement expenditure. Some large firms in the trade will spend at least 10 per cent, more this year on advertising and (though weather and seasonal factors will influence decisions), higher wage earnings, more employment, and possibly taxation relief, all combine to encourage them to do so. While the co-operative societies are planning a big advertising drive and the multiple tailors will probably beat their drums even louder, the great bulk of national advertising will help, not. hinder, the progressive outfitter and tailor. Austi'n Reed, the largest newspaper space buyer in the English trade, has always said his advertising increases other outfitters’ sales as well us his own ; and ho is quite right. The more newspaper space such firms occupy the more business everyone should do. But the individual retailer himself will not be backward in going out after the bigger turnover this year.promises. He has come through the depression with a better knowledge of what pulls results in advertising and display.—Newspaper World.