Advertising N.Z. Butter
Sir,—xln advtrtistment appeared in a recent English magazine which included a sketch, of a housewife (wealthy enough to own a telephone) calling up her grocer : ‘‘No mistakes this time, please; it must be New Zealand. Last week everybody wanted to know what had gone wrong. They noticed the difference at once. . . . I’ll have a pound and a half this AA r e all seem to be eating more butter than we used to, since wo started having New Zealand. . . Ye gods! Here is depicted a woman whom the New Zealand Dairy Control Board holds up as an example to British housewives 1 She caters for a family (everybody, please note) and her usual weekly order is one pound of New Zealand butter, though she has now increased it to one and a half pounds. How futile to hope to increase our sales at Home when the advertising experts are working against our interests in this shocking fashion.—I am. etc., COCKY’S AVIFE. Eketahuna, December 31.
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Dominion, Volume 28, Issue 84, 3 January 1935, Page 9
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167Advertising N.Z. Butter Dominion, Volume 28, Issue 84, 3 January 1935, Page 9
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