Numbering tho houses or shops in a street as a means of identifying them seems it very simple device, but nobody thought of it until well on in the eighteenth century. Until then they got on as well as they could with signs, and in London streets, like Chpapside, every shopkeeper tried to outdo his rivals in the size' and grandeur of his signbonrd. They projected over the street, and every now and then fell down and killed somebody.
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https://paperspast.natlib.govt.nz/newspapers/DOM19210528.2.120
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Dominion, Volume 14, Issue 208, 28 May 1921, Page 13
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79Untitled Dominion, Volume 14, Issue 208, 28 May 1921, Page 13
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