Page 10 Advertisements Column 2

Dominion, Volume 14, Issue 36, 6 November 1920, Page 10

ADVERTISING PUBLICITY * — The best kind of advertising is the advertising tliat sells the most of the goods advertised, or, in short, that brings resuits, lu selling one's talents or services the proposition is quite different. A paper sells its advertising space on its circulation, plus its influence and prestige among the people the 'advertiser visks to interest. An atjent sells a service, plus the confidence in his own personality. A billposter sells a chain of hoardings, plus • conhdenoa in his thoroughness. A printer sells the use of his equipment, plus his reputation for economv and taste. The advertising manager sells his personality and his power to interest advertisers. The advertisement writer sells his brains and sense of style. The artist sells his technique and originality. None of th|?se services can be sold in just tho same way as chocolate, footwear, or neckties. In overv case, ttyj measure of prestigf, service, or ability deosnds on creating tho right kind of atmosphere, and this atmosphere cannot be created in a day. Ail advertising agency docs not pain supy port entirely by canvass—it gathers its' clientele and secures tl»;ir good will 011 the merit of its services. That is why Tho Goldberg Advertising Agency, Ltd., has developed into one of the largest advertising 'businesses in New Zealand. The Goldberg Advertising Agency gives its clients an advertising service that is modern and thorough. The staff of The Goldberg Advertising Agency is competent and capable of handling even- kind of advertising proposition. Tb|j Goldberg Service is a personal one, for your advertisement will be written so as to fit your business, This agency can plan to spend ,£IOO or J! 10,000 in the most effective way -that is. in the way to bring satisfactory result. The Goldberg Advertising Apncv is represented in Wellington, Christchurch, Auckland, and Sydney, and is thus within reach of all who have advertising propositions they wish 'handled by experts—(Published by arrangement.)

Bigger crop returns, waste lands brought under cultivation, and more profits for the farmer are tlio result of using Ginnt Fanners' Friend Powder. It will drain swamp land, make waste patches arable, and save labour, time and wages in removing stumps and boulders. It is easy io use. perfectly safe, nnd inexpensive. Any farmer can use it. Giant Farmers' Friend Powder puts more money in vour pocket. Write for particulars to Giant Farmers' Friend Powder Co., c/o Gollin and Co. Ptv. Ltd.. Wellington, or Goldingbam «nd Beckett Ltd., Pulnierston North, distributing agent* for Wellington, Wairarapa, and Tar*naki.—Advi