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THEATRE KINEMAS

WEST END MANAGER'S FORECAST.

• Most of Hie theatres in the West End of 'London have obtained kinema licenses, a London "Daily News" representative, was told at the'beginning of the summer season. . . "Of-course,"-.'aid a well-known theatrical roannoer, "this does not mean that nil. the theatres will become picture palaces. Indeed, I think very few, if any of them, will he. permanently converted, but I am ceVra.m that a large number, of theatres will.have thoir picture seasons. , '

"Theatres to-day must play to nearly 90 pc: cent, of their capacity in order to meet the increased expenses, and if a theatre slump sets in it is no good putting on another costly production to take the. place of tho ono of which the .public.have become tired. "Therefore in dull seasons everything points to tho supposition that theatres, instead of closing for the summer season, will put on a picture programme for a few monl.'hs. Managers cannot afford to close for rehearsals nowadays, nnd there is no reason why rehearsals should not take place behind the fireproof curtain while, an audience watches picture,? in the front.

"My own opinion is thai there will not be a dozen theatres producing plays during the summer months—the rest will follow the example of the Alhambra and feature one or two super-films."

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/DOM19200223.2.12

Bibliographic details
Ngā taipitopito pukapuka

Dominion, Volume 13, Issue 127, 23 February 1920, Page 3

Word count
Tapeke kupu
216

THEATRE KINEMAS Dominion, Volume 13, Issue 127, 23 February 1920, Page 3

THEATRE KINEMAS Dominion, Volume 13, Issue 127, 23 February 1920, Page 3

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