Page 8 Advertisements Column 1

Dominion, Volume 12, Issue 116, 10 February 1919, Page 8

A WARNING

THE UNBLUSHING IMITATOR AND HIS MOTORING VICTIMS Much has been snid by advocates of fair trade on the evils of substitution. Strenuous effort has, in the last few years, been directed towards discouraging and preventing this evil. In opite of tho rapid advancement which has been made, this great practice has taken on a new form in the manufacture arid distribution of imitation parts for repairs and replacement on automobiles and cycles. Sales of certain well-known makes of cars have 'mounted well up into the hundreds of thousands. Here tho pirates find a rich field for their operations. That they are taking advantage of it is a well-known fact. On every hand dealeis and distributors arc found offering imitation repair parts for this or that mako of, car. Especially is this the case with imitation parts and accessories for one very well-known make of car in New Zealand. Seldom, if ever, does a dealer who sells a certain make of car oilier substitute parts for replacement. But other dealers and distributors do, and they are directly imposing a hardship upon the car user, for oftentimes tho installation of an imitation part impairs the running qualities of the car and the owner is likely to put the blame on the car instead of tho substitute part. • The manufacturers of these parts are out to pirate the parts business. Price is their only sales argument. They assume no re- • sponsibility—their only aim is to make something that looks liko the genuine and sells for less. Their methods, of manufaclure.do not permit of accuracy. If they did, prices would of necessity be higher limn those of tho original manufacturers. The average car owner knows very little about iho parts which constitute the various accessories on his car. When his imitation part does give way, he often blames—cpiile unjustly - -the original manufacturer. However, "il is 'belter to be suro than sorry." mid the motorist who buys replacements for the car or motorcycle he uses. >hould in every cisu lie particular in securing the genuine product of the original manufacturer. In uianv cases these are stamped with the trade-mark or the maker; but not always. 1 lie j safest way is to buy only from (lie agent for the particular car 1 in ipit'stion. and to ask for a guarantee or genuineness. 7 3

. A HKi BKITISIi SCCCESSCLUNCUKK CKOSS TYKES. EASILY 1 lie finest Tyre., muilo—tiio crowning iicliievciuent of British industry. Kit Clincher Cross Tyres un vour car—they're travellers N.Z. I'AK.MKIJS' IXI.-lIK. DISTRIBUTING CO., LTD. Wellington Distributing Agents—