' Some . fifteen years, ago the .wellknown soap firm, A. and F. Peiirs Company;, of England, believing that their publicity had earned an invulnerable place for their product, and was no "longer necessary.' ceased advertising, (says'"Publicity I '). For six months no Pears advertising, appeared,..and iii that-poriod the company had lost 35 per cent., of its business. It Was estimated it jcost, the company 6,500,000 dollars over■ aiid above.its regular publicity schedule to rectify the error'and get back to whore it was before the experiment. -.' ' ' -
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https://paperspast.natlib.govt.nz/newspapers/DOM19190122.2.117
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Dominion, Volume 12, Issue 100, 22 January 1919, Page 11
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83Untitled Dominion, Volume 12, Issue 100, 22 January 1919, Page 11
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