Page 6 Advertisements Column 3

Dominion, Volume 11, Issue 190, 1 May 1918, Page 6

A LIFETIME CAR.

Mr. John W. liate, the great efficiency engineer, has, in designing iho "Mitchell " aimed at a lifetime tar. ,Two Bate-built Mitchells, still in good condition, have run over 200,000 miles apiece. Seven of them are known Io have averaged over 175,000 miles apiece, or more than ISO years' ordinary service.

So far as we know, no other car ever built has approached those endurance records. Those records, however, were made by Mitchell, built under former standards of 50 per cent, over-slrcugth. That w«s the standard Mr. Bate adopted years ago. It made him, at that time, eeem an extremist. Other engineers argued that in ordinary driving no such margin of safety was necessary; But that overstrength is what made Mitchell Cars render their marvellous service. But three years ago Mr. Bate spent a year in Europe. Thero he found a standard, amongst foremost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would hot mean that much margin here. But it suggested to Mr. Bate the same double strength, based on lees favourable conditions. Since then Mr. Bate has constantly worked to double ou.r margins of safety. He has worn out fifty cars in learning the needed strength. Ho has invented tests to prove that every vital part has twice the strength required. This year, for (he first lime, wo announce that Mitchells in all important parts havo 100 per cent, over-strength. That is, they are built to twice the strength standards of the Mitchells which made those records • Over -410 parts are built of toughened eteel. All parts which get a major strain are built of Chrome-Viinadium, ami built over-size. . Axles, gears, steering ""d driving parts are constantly tested for this double strength. The factory -.milyse all Steele to ensure it, and parts aro subjected to tremendous factory testa. Call and inspect the latest 5 and 7passenger Models at INGLIS BROS. AND CO., LTD., 2t-2(i Harris Street, Wellington,—Advt