Page 6 Advertisements Column 1

Dominion, Volume 11, Issue 189, 30 April 1918, Page 6

A LIFETIME CAR.

Mr. John W. Bate, the great efficiency engineer, has, in designing the "Mitchell." aimed at a lifetime ear. Two Bate-built Mitchells, still in good condition, have run over 200,000 miles apiece. Seven of them are known to have averaged over 175,000 miles apiece, or more than 30 years' ordinary sen-ice. So far.as we know, no other car over built lias approached those endurance records. Those records, however, were made Dy Mitchell, built under former standards of 50 per cent, over-strength. That was the standard Mr. Bate adopted years age. It mado him. at that lime, seem an extremist. Othei engineer ai-gusd that in ordinary driving no such margin of safety was necessary. But thai overstrength is what inadtj Mitchell Cars render their manellous service. But three years ugo Mr. Bate spent a year in Eyrope. There he found a standard, amongst foremost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would not man that much margin here. But it suggested to Mr. Bate thu earno double strength, based on less favourable conditions. Since thou Mr. Bate has constantly worked to double our margins of safety. He has worn out fifty cars iu learning tho needed strength. He has invented tests to prove that every vital part has twice tho strength required. This year, for tho first time, wo announce that Mitche'is in all important parts have 100 per cent, over-strength. That is, they aro built to twice the' strength standards of tho Mitchells which made those records. Over -Ufl parte are built of toughened steel. All parts which get a major strain are built of Chrome-Vanadium, and built ovor-size. . , . Axles, gears, steering and driving parts are constantly tested for this double strength. The factory -.nalyse all steels to ensure it, and parts are subjected to tremendous factory teste. Call and inspect the latest 5 and 7passenger Models at 1 INOLIS BUGS. AND CO., LTD., 2-1-20 Harris Street, Wellington.—Advt.