Page 6 Advertisements Column 2

Dominion, Volume 11, Issue 188, 29 April 1918, Page 6

A llfetjmt: cak. _ Mr John W. Bate, the great efficiency engineer, has, in designing the Mitchell " aimed at a lifetime tar. Two Bate-built Milctiells, still in good condition, have r.un over 200,000 mile ■>Diece Seven of them are known to have averaged over 175,000 miles apiece, or more than 30 years' ordinary service. So far as we know ci other car ever built has approached those endurance records, however, were made by Mitchell, built under former standards of 50 per cent, over-strength. That was Ihe standard Mr. Bate adopted years .1 It made him...at that lime, seem w 'extremist. Other engineers argued hat in ordinary driving no such margin of safety was necessary. But hat over- ? .-euptli is what made Mitchell Cars -.mlw' their marvellous service. l °Buthreo ears ug, Mr. Bate spent a year in Europe. There he found a standard, amongst foremost engineers, of 100 ner cent, over-strength. That standard was based on European mads It would not mean :hal much matin here. But it suggested to Mr. Bite the same double strength, based on less favourable conditions. • Since then Mr. Bate has constantly worked to double our margins of safety. He has worn out fifty cars in learning "the needed strength. He has mvonted tats to prove that every vital part has twice the strength required This vear for the first time, wo annomcoZt Mitchells in all important parts have 100 per cent. oveMtnmgth. fti «f is Hiev aro bin t to twice the et Sngth &iU of the Mitchells wliirli made those records. Over M 0 part, are built of loughcnKl steel All parts which jjel a major s ram are built of Chrome-Vanadium, and built ov ?'xtef'gears steering and driving J tsV constantly tested for this dm,lie strength. The factory '.nalyse a 1 steels t° ensure it, and parts are subiecteil to tremendous • factory tests. 1 Call and inspect the latest 5 and 7pI,S eS M m"OS nt ANB CO. LTD.. "1-2(5 Harris Street, Wellington.-Advt.