Page 6 Advertisements Column 1

Dominion, Volume 11, Issue 176, 15 April 1918, Page 6

A LIFETIME CAR, Mr, John W. Bate, the great efficiency engineer, has, in designing the "Mitchell," aimed at a lifetime tar. Two Bate-built Mitchells, still in good condition, have run over 200,000 miles apiece. Seven of tliem are known to have averaged over 175,000 miles apiece, or more than 30 years' ordinary service. So. far, as we know, no other car ever built has approached those endurance records. Tlioso records, however, were made by Mitchell, built under former standards of 50 per cent, over-strength. That was the standard Mr. Bate adopted years ago. It made hiih, at that time, seem an extremist. Other engineer argued that in ordinary driving no such margin of safety was necessary. But that overstrength is what made Mitchell Cars render their marvellous service. But three years ago Mi'. Bate spent a year in Europe. There ho found a standard, amongst foremost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would not mean that much margin here. But it suggested to Mr. Bate the same double strength, based on less favourable conditions. Since then Mr. Bate has constantly ■worked to double our margins of safety. He has worn out fifty cars in learning the needed strength. He has invented tests to provo that every vital part has twice the strength required. This year, for the first time, we announce that Mitchells in all important parts have 100 per cent, over-strength. That is, they are built to twice the .strength standards of the Mitchells ■which made those records. Over 440 parts are built of toughened steel. All parts which get a major strain are built of Chrome-Vanadium, and built over-size. . Axles, gears, steering and driving parts are constantly tested for this double strength. The factory analyse all etcels to ensure it, and parts are subjected to tremendous factory tests. Call and inspect the latest 5 and 7Dassengei- Models at J.NSLIS BKOS.. AND CO., LTD., 24-26 Harris Street, Welti ngton .—Adv t.

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