HOW TO INCREASE SALES

Dominion, Volume 11, Issue 175, 13 April 1918, Page 2

HOW TO INCREASE SALES

THE COUNTRY STOREKEEPER'S - PROBLEM. Country storekeepers often wonder why; rqpny of their customers wait for their annual trip to the city in order to .purchase clothing and other necessities?, while goods of equal quality and often at a lower price can be secured locally. In many ways the country storekeeper has an advantage over the city man. Ho buys on the same basis, ea cash is cash, t.ho world over; and his rent and general expenses aro Considerably less. He knows his ou6tomers' requirements through yeafs of personal d»«lings, yet the customers often desert him and buy. goods in the oity at every opportunity. The reason for this is not far to seek. City stores are much more up-to-date in their methods, particularly in. advertising and displaying their goods to the best .tdvantage. A brilliantly-lighted shop and artistically displayed stock draw the customers, and the rest is easy. In fact, everything depends on this one point—attract tho customer. The cheapest possible form of advertising is a brilliant light. The most tastefully arranged stock looks dull aod unattractive under a dull and smoky kerosene lamp or a dim acetyleno jet. Hundreds of oountry storekeepers have Improved their shop lighting bv having the "Wizard" Light installed. The purohaso of a "Wizard" Lighting Plant for a country store is a sound and profitable investment, not an expense. It eaves money every week owing to the cheap cost of running, audi attracts customers nil tho time. One storekeeper informed a "Wizard" traveller, that beforo having tho "Wizard" Light installed ho was oftxin compelled to tarry materials to the door in order that the customer might distinguish tho colours. Now lie has a light equal to daylight, and tho shop is always the brightest and most alfcraotivo in tho town. "Wizard" Lighting Systems are equally satisfactory for storo or private liou6o lighting; and over ■1000 complete plants Tiavo already been sold in New Zealand. Prices for complete plants range from .£l7 upwards. Messrs. Early Bros.-, 157 Featlierston Street, Wellington, . will always be pleased to send full particulars. Write them now.—(Published hj; arrangement.)