Page 6 Advertisements Column 4

Dominion, Volume 11, Issue 173, 11 April 1918, Page 6

A LIFETIME CAR.. Mr. John W. Bate, the great efficiency engineer, has, in. designing the. ".Mitchell " aimed at a lifetime car. Two Bate-built Mitchells, still in good condition, have run over 200,000 miles apiece. Seven of them are known to have averaged over 175,000 miles apiece, or more than 30- years' ordinary service. So far as we know, no other car ever built has approached those endurance, records. Those records, however, were made by Mitchell, built under former standardsof 50 per cent, over-strength. That was tho standard Mr. Bate adopted years ago. It made him, at that time, seem an extremist. Other engineers argued that in ordinary driving no such margin of safety was necessary. But that overstrength is what made Mitchell Cara render I heir marvellous service. But three years ago Mr. Bate spent a vear in Europe. There he found a standard, amongst foremost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would not mean that much margin hero. But it suggested lo Mr. Bate the same double strength, based on less favourable conditions. Since then Mr. Bate has constantly worked lo double our margins of safety. He has worn out fifty cars in learning the needed strength. Ho has invented tests to prove that every vital part has twice the strength required. This year, for the first time, we announce "that Mitchells in all important pints have 100 per cent, over-strength. That is, they are built to twice tho strength standards of tho Mitchells which made those records. Over 4M parts are built of toughened steel. All parts which get a major strain are built of Chrome-Vanadium, and built over-size. , . . Axles, gears, steering and driving parts are constantly tested for this double strength. The factory '.nalyse all steels to ensure it, and parts are subjected to tremendous factory tests. Call and inspect the latest 5 and 7nassenger Models at INGLIS BROS. AND CO., LTD., 21-26 Harris Street, . Wellington—Advt,