Page 6 Advertisements Column 5

Dominion, Volume 11, Issue 168, 5 April 1918, Page 6

A LIFETIME CAR, Mr. John W. Bate, the great efficiency engineer, has, in designing the. "Mitchell," aimed at a lifetime car. Two, Bate-built Mitchells, still in good condition, have run over 200,000 miles apiece. Seven of them are known lo havo averaged over 175,000 miles apiece, or more than 30 years' ordinary service. So far as we know, no other car ever built has approached those endurance records. Those records, however, were made by Mitchell, built under former standards of 50 per cent, over-strength. That was the standard Mr. Bate adopted years , ago. It made him, at that time, seem an extremist. Other engineers argued that in ordinary driving no ouch, margin of safety was necessary. But that overstrength is what made Mitchell Cars render their marvellous sen-ice. But three years ago Mr. Bate spent a year in Europe. There ho found a standard, amongst foremost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would not mean that much margin here. But it suggested to Mr. Bate the same double strength, based on less favourable conditions. Since then Mr. Bate has constantly ■ worked to double our margins of satcty. He has worn out fifty cars in learning the needed strength. He has invented tests to prove that every vital part has twice the strength required This vear, for the first time, we announce 'that Mitchells in all important parts havo 100 per cent, over-strength That is, they are built to twice the strength standards of the Mitchells which made those records. Over m parts are built of toughened steel All parts which get a major strain are built of Chrome-Vanadium, and built "Txles?' gears, steering and driving parts are constantly tested for this double strength. The factory analyse all steels to ensure it, and parts are subCO., LTD., 24-26 Harris Street, ■Wellington.—Advt,