Page 6 Advertisements Column 1

Dominion, Volume 11, Issue 164, 1 April 1918, Page 6

"MITCHELL" EFFICIENCY. The Mitchell Company was founded in 1834, and it had been manufacturing for G8 years when the first "Mitchell" Motorcar was built. They were engaged in producing all classes of vehicles, where competition was intense, profits very small, and success depended on absolute efficiency in nil factory methods. They realised that tho same conditions would apply in the building of motor-cars, so they started some fourteen years ago to prepare for it. Jonn W. Bate wns then, as now, the leading Efficiency Engineer, so the factory decided he was the innn they wanted. Mr. Bate insisted on odd model plant, every machine and process being adopted to that one model. It is made in two sizes—the 7-passenger with 127 in. wheel base, and the 5-passengor with 120 in, wheel base, and in each instance the standards are alike. Tho 100 per cent, over-strength necessitated the use of costly steel, and this has only boon made possible by 'factory efficiency. The "Bate" cantilever springs are recognised as tnc most comfortable in tho world. No shock absorbers, snubhers or rebound straps are necessary. The public are invited to inspect the latest 5 and 7-passengor models at tho premises or— INGLIS BROS. AND CO., LTD., Distributors, 21-26 Harris Street, Wellington.—Advt, (The cable news in this issue accredited to the London "Times" has appeared in that journal, but only where expressly stated is such news the editorial opinion of the "Times.")