Page 7 Advertisements Column 1

Dominion, Volume 11, Issue 158, 23 March 1918, Page 7

"MITCHELL" EFFICIENCY. • The Mitchell Company was founded in . 1831, and it had been manufacturing for G8 years when the first "Mitchell" Motorcar was built. They were engaged in producing all classes of vehicles, where competition waa intense, profits very small, and success depended on absolute efficiency in all factory methods. They realised tha,t the 'same conditions would apply in' tho building of motor-cars, so they' atarted eome fourteen years ago to prepare for it. Jonn W. Bate was then, as nivw, the •loading Efficiency Engineer, so the factory decided he was the man they wanted. Mr, Bate insisted on one) model plant, every machine and process being adopted to that one model. It is made in two sizes—the 7-passengur with 127 in. wheel base, and the 5-passe/iger with 120 in. Wheel base, and in each instance tli» standards are alike. , The 109. per' cent, over-strefngth nfikseitated the use of costly steijl, 'and tlis has only been.made possibly by factory efficiency. Tho "Bate cantilever springs are recognised as tne most comfortablo in the world.. No shock abf-vorbers, snub- , bers or. rebound straps ari'i necessary. The public aro invited bn inspect .the latest 5 and 7-passenger 'models ,at tho premises of— : . INGLIS BROS. AND CO., LTD., ' Distributor//, 24-26 Harris Street, Wellington.—Advt.