"MITCHELL" EFFICIENCY.

Dominion, Volume 11, Issue 157, 22 March 1918, Page 6

"MITCHELL" EFFICIENCY.

Tho Mitchell Company was founded in 1834, and it had been manufacturing for 68 years when tho first "Mitchell" Motorcar was, built.

They were engaged in producing all classes of vehicles, where competition was intense, profits very small, and success depended on absolute efficiency in all. factory methods. They realised that the same conditions would apply in the building of motor-cars, so they Rafted some fourteen years ago to prepare for it.

Jonn W. Bate was then, as now, the leading Efficiency Engineer, so the factory decided he was Die jiinn they wanted. Mr. Bate insisted on one model plant, every machine and process being adopted to that one model. It is made in two sizes— tho 7-passenger with 127in-. wheel base, and the 5-passenger with 120 in. wheel base, and in each instance the standards are alike.

Tho 100 per cent, over-strength neces•eitated the use of costly steel, and this has only been made possible by factory efficiency. The "Bate cantilever springe are recognised as tne most comfortable in tho world. No shock absorbers, snubbers or rebound straps are necessary. The public are invited to inspect the latest o and 7-passenger models at the premises of— '■ INGLIS BBOS. AND CO., LTD., " Distributors, 24-26 Harris .Street, Wellington.-Advt.