"PEACE ON EARTH, GOODWILL TOWARDS MEN."

Dominion, Volume 11, Issue 71, 17 December 1917, Page 20

"PEACE ON EARTH, GOODWILL TOWARDS MEN."

Advertising is the lever by which an Auckland advertising enthusiast is confident of being able to use to great advantage in helping to lift the world out of its present unhappy condition into the congenial stato of peace, love, and harmony. Ho is a successful business man who has proved the power, of advertising aa the greatest of all 'levers for lifting goods into fame, and he reasons from this, and rightly so, that this 6ame loverage force rightly applied could b» used in ;i similarly effective way to lift something of even greater value than good goods-such as 'his firm controls—namely, the world itself, or rather the occupants of the world, into that haven of peace and rest so much desired at the present moment. As an initial start in his world-lifting campaign he commences with tho' children, and so has designed a Golden Rule School Ruler, thinking it an excellent medium for teaching children that grand. rule of life, "Do unto others as you would that they should do unto you." Commercial firms and the State pay large sums of money ior advertising goods, etc., on hoardings, in the Press, and otherwise, that are nothing 7'.cariy as important to the welfare of the world as the advertising of this Golden Rule School Ruler. Had German "kulturists" and other educational authorities encouraged the-use of this beautiful Ruler or Rule in all State schools during tho past 40 years, together with the "Thinker" School Exercise Book, the world would ore this probably be reaping the joyous fruits of "peace on earth, goodwill towards men," instead of the awful tragedy we are witnessing to-day. The "Thinker" School Exercise Book here referred to is. indeed, already iproving a . mighty- forco in focussing New Zealanders' attention to the momentous subject, of thinking. When it is remembered that all the disease, crime, and misery in the world is the result of erroneous thinking, and that nil the joy, peace, and comfort experienced bv .anyone is the result of right thinking", how intensely imnortant. then, is it for all of us to avail ourselves of any and every' sensible opportunity of instructing children in tho art of thought control. In- furtherance of his progressive campaign, this Ancklnnd advertiser has designed a beautiful. r>icturo depicting Now -Zealanders industriously lifting the world into ncace. love, and harmony, with such splendid everyday levers as his pomilnr bnnds of Golden Rule Soap. Golden Rule CSndl°s Gold»n Rule W#in« Tabled, and GoliHi Rule School Rulers. On each of these, be it remembered n-e In V fom"l i» nrlist'C lettering the full text of the Golden Rule r.Mlo«oph.v. "T>n unto others as you would they should do unto vou." After a-few months of «uoh excellent seed-sowing as this, who will dare to 'estimate what the nn-vest may be, f ™' it; wi " h " fn ' I)(,romi M human oalcuMionsP-ffublished Ly arrangement.) •

CHAMBER'.AIM, LIMITSO. 'PUo business of Chamberlain, Limited, grain ana grats-sucd cleaner.;, B raiu and nroduce merchants, Masterton, was established in 1870 by the; late Mr. S. 33. Gappcr, ■ind taken over by tears Chamberlain Brothers in 1875. In 1512 it ; wa» formed m'o i private limited liability company. TTjitll about fifteen years ago the buEinesn was praclioallv confined, to flourmillins, but owing to tanners in the district having to a large extent given up wheat crowing the firm about -Km years ago commenced to extend their busmcsii m general farm. produce. Further, in 1910, machinery was installed for cleaning c'rain and grass seed. The importance and va'uo of having seed properly cleaned and <raded is fully recognised by the farmers, and since the advent of this plant practically all seed is now machino dressed before sowing. The MTairarapa is particularly suited to the growing of -grass seeds, and since It has liccn possible to have the t-ucd dressed locally the growing and saving of grass sc?d has cteadily increased, .ind the prospects for this profitable branch of farming are said to be very bright. At present, it, is stated, there is cverv indication that a record amount of sec.d_ will bo saved this season, and in anticipation of this, Messrs. 'Chamberlain. Ltd.. are "Meeting a complete ryegrass and cocksfoot plant, shgllar to those in use. in the princinal secflcleauing establishments in the Pominion. This plant will also be suitable for drossini dof.vt.iil. few.ues ibnthonia. etc. The desire and object of the company is to ke'"n ahead of the roiiulromeuls of the industry. n''d to be able to deal with all. kinds of prnss seeds and grain efficHitlv and without waste. While Mia firm is ('evotiii" careful alten. (.ion to the grain and seed r-leining business, thnv are not, ncirleetiii" th'Mv itmin .•Mid w'uee department. F.iiiiers hsvi'l? chaT. grain. etc. for disno*a!. are r"nupsted to turn to the cemnanv's advertiVment o'i the farm page of lliis issue, and not" that th" foinn.iny is anxious to have a .-hare of their business this season.