LANDT PHOTOGRAPHY

Dominion, Volume 10, Issue 3094, 26 May 1917, Page 8

LANDT PHOTOGRAPHY

NO LONGER A COT MONOPOLY

Onlv since tho advent of Electric Light"has it been possible to.secure satisfactory results with portraits taken at niht but already many city photographers use Electric Lamps almost exclusively and get results that compare iavouraby with those secured in bright S Two large 2000 candle power arc lamps are generally used, and as he light is too hard to apply direct, tho amps are shaded with white screens. Until recently photographic studios m the cities where Electric Light.is available have had a monopoly ot night photography, but three weeks ago the N. 6. Agents'for the famous "Wizard" Light Secured a supply of "Wizard" Are Lamps which E ive a superior light to Electric for this purpose and .he cot of operating is much lower. Tho light from "Wizard" Lamps is very nraeh like davlHit, and is softer than Electric. For this reason screens are not required, and excellent results are secured with tho' lHit shining from the mantles directly "on the sitter.. Two or three Wizard" Arc Lamps Rive sufficient light tor any studio, and the cost of installing the Lamps is extremely reasonable.. The fact that the "Wizard" Light .is so soft and white has made it very popular for country house and,, store J' eh ting. There are over 2500 "Wizard „Lisht users in New Zealand already, and the number is being increased bv about 200 each month. The "Wizard" Lighting System supplies an ideal light for. country homes, because it is cheap to instil, easv and clean to operate, simple in construction, and each plant is guaranteed for five years. Complete nlants nTe supplied from .£ls upwards. The country resident who has a Liphtinj Plant installed in his home or store without first innniring into the merit? of tho "Wizard" is not studying his best interests, as <-hev> <iri> s-"-e>nl patented features in'the "Wizard" Lamp that cannot be found in any other. "Wizard" Lieht users and' people renuin'ng information should note that the New Zealand A gents are Messrs. Early Bros., Ltd., 187 Eeatherston Street, Wellington, who invite corresoon(fence or a personal call—(Published by Arrangement.)