"NOTHING SUCCEEDS LIKE SUCCESS."

Dominion, Volume 10, Issue 2913, 8 November 1916, Page 6

"NOTHING SUCCEEDS LIKE SUCCESS."

THE OLD ADAGE AND ITS FULFILMENT. The proverb certainly has it that "Nothing succeeds like and the discerning individual asks himself why it is so. 'l'he answer is simple, the reason behind the proverb being merely a confirmation of the old principle of "cause and effect." In the commercial world, success is usually achieved only after the merchant has convinced his customers by good service and unfailing courtesy and. attention, that his word is to be relied noon, I and that when he recommends an article the customer can depend upon getting at least full market value for his money. ,'Tke wise merchant values tbis trust, as lie knows that a satisfied customer is a most_ convincing advertisement, and is usually" the means of influencing his friends to send along their business also. 'Thus the old proverb as literally true, but the fact remains that it is the methods used to seouro the success that produce the results, and it is only by a constant application of these methods that a lasting success can be obtained. •

There has been probably no better exemplification <?f this proverbial phrase than the success which the "Wizard" Light has experienced. Throughout the Dominion it is the same —people everywhere, are following their neighbours' advice, and installing a "Wizard" Light. The New Zealand.agent?, Messrs. Early Bros., 59 Cuba Street, Wellington, may compliment themselves now that they have reached the stage that the "Wizard" is really selling itself, its outstanding claims for superiority over all other systems, and over all imitations, being recognised by everyone.

Each new customer will find, too, that he will become a. walking and talking advertisement for the "Wizard" Light. It is the way "Wizard" Light users talk about their plants which lias simply set the ball of success rolling for Messrs. Early Bros., and though the devotees of rival Systems and imitation hollow-wire air-petrol plants have set themselves to divert attention from the "Wizard," it is not a bit of use—success has come, merit is being recognised, and , people will have the genuine match-lit "Wizard"' Light, with the new flexible gas mantles and moth and i fly-proof globes.

Mr. Bobert Madill, of Hamilton, is one of New Zealand's shrewd men who knows ,a good thing when he gets it. Here is what he says of his "Wizard" Light:— "I am pleased to say that the four 'Wizard' Lights which you fitted in my home are giving me every satisfaction. The quality of the light is all that could be desired, and tho running cost is very low indeed. I am continually recommending tho 'Wizard' Lighting System to my friends, believing it to bo tho best I have seen."

There is positively no one in the conntry who should not be interested in the "Wizard" Light. It is the one light which cuts in half the cost of other.systems, and at the same time gives a better, whiter and softer light than any other. Retailers testify to a. "Wizard" paying for itself in increased sales within a few weeks. Public bodies and church-goers would not be without - a "Wizard" Light in their buildings; and private people everywhere are recommending the "Wizard" to their friends. "Wizard" Lighting Systems are guaranteed for five years, and the firm undertakes to replace free of charge any part with the exception of such accessories as mantles, etc., that may wear out or prove defective within that time. All country residents are advised to write to Iteisrs. Early Bros., 59 Cuba Street, Wellington, for full particulars and prices. j (Published by Arrangement.)