ENTERTAINMENTS

Dominion, Volume 10, Issue 2908, 21 October 1916, Page 2

ENTERTAINMENTS

•'IT PAYS TO ADVERTISE." Thcso are a few of tho theories of Ambrose Peale, the dashing Press agent (Air. Hale Hamilton) in "It Pays to Advertise," which is to be staged at the Grand Opera House on Monday night next. "JUou't read advertisements?" he asks. "Of course you read advertisements, and he goes on to prove thateverybody reads advertisements. . How, else would they associate a man's, leg with a Boston garter, a guinea a. box with Boecham's pills, an old woman with spectacles, or all the hundred and one familiar advertisements. How else would they know what was happening at the theatre or -anywhere else. Of course everybody reads advertisements. ' They may not think it, but they do.' Get yourself talked about is Ambrose Peale's motto. Bo a hero,'if posible; if not, ho a villain. But don't, don't he a boob. Make your name a household word. Display your posters everywhere. Place your advertisements in cvory paper. And even if at times it appears it does not pay, continue with the campaign, uutil at length, as with "Ko. 13 soap—unlucky for dirt," the reward comes .when, little expected. . Ever oat duck egg 3 ? No. Why; any prejudice against the duck?. No. ' You eat fowls' eggs hecanse alien the hen has laid her egg she advertises the fact. Of course it pays to advertise. This is all uttered by Peale to induce his friend, .Rodney Martin, to continue advertising his "No. 13 soap—unlucky for dirt," with which ho eventually does a roaring business:" It 6eema difficult to associate a soap with- a love romance, yet "It Pays to Advertise" unfolds a delightfully refreshing love story, and there is a sentimental touch in Cyrus Martin's selfish love for his son, Rodney. . Special interest centres in. the first appearance here of Mr. Hale Hamilton,-' Miss Myrtle. Tannehill, and Mr. Donald Bowles, all of whom are in the front rank amongst the world's best, known and most popular comedy artists.: Owing to the brevity of the coming sea-, son only four representations can he given of the opening piece, and on October 27, 28, arid-30 Winckell Smith's laughable comedy, "The Boinerang," will ba staged, and for the last' three-'nights of the season the much-discussed comedy, "Twin Beds," will be presented. The box plans for the season are no*' on view at the Bristol. The play for Monday night will be on view at the Bristol till noon, after at the Theatre Confectionery. A full rehearsal is to' be held this afternoon. HIS MAJESTY'S THEATRE. This afternoon, at 2.30 o'clock, thoso patrons of His Majesty's Theatre who cannot go to the evening performances -will have the. oportiraity of seeing, and heariii" that versatile "artist, Miss 'Wsn Wynne. ■ She lias been : the particular attraction nightly "throiighout the week; and her generous contribution .to the programme has still left her.hearers hungry for-more.- The suporting company is' "a good ones' and includes Ross and Wise and the-"Big Surprise;" Montambo and Wells,: the. Payne Bellringbrs, and many others. .... ' ■ ' "THE BATTLE"CRY '01?-PEACE." •■ "To show the tolly of pcaco babbling while, u! powerful, nation exi=u possisseu of blood' liisi and .a desire., lot- world •wnniiiation." This, in the words of the mm itseli, is tuo object 'of the remarkable picture to l>e snuwn at the this evening tor the first time. As a story, as a spectacle, and most of all as tuo first motion, picture to be used tor tlie exploitation of - national propaganda of supremo importance, it constitutes a class uy itscif. • J utlging ■ from tho nntnusiasm with wlncii tho film has been received in England and Australia, and more lately in Auckland, it bids fair to ba one of the pictures of tho year with "(Juo Vadis?" "Cabiria," -and "The Birth, of a Nation." But it must strike deeper than-any one of theso, because it is liioro significant than an artistic masterpiece, more vital than W gigantic spectacle, more a thing- of the- moment than a skilled revival of a dead issue. "The Battle Cry of Peace" is said to show will unmistakable'" clearness" jlist "'.what we might have expected to occur hero on tlie outbreak of war, had it not been for the British,. Navy ._■ Notable among those whose influence mad©-.this production possiblo are many of tho foremost names in current American history. Mr. Roosevelt, Hudson. Maxim* the international authority on arms and ammunition, and the author of "Defenceless America," ComodCire Blackton, of tha U.S. Navy, and others.whoso names, aro familiar hero. , The picture was one of vlio lew ever shown at White House, and President Wilson expressed himself as beiug greatly interested in its effect on tho American people. It is claimed that the screening of this fiira in' every city of the United States at the-time of the exchange of Notes between America anc Germany did much towards influencing tils recent big naval appropriation. The leading dramatic roles are taken 'by ■Norma Talmadge and Charles Richman, and portion of the Atlantic Fleet, as well'as 25,000 military, took part in the .big spectacles. . EVERYBODY'S THEATRE. . Tho leading feature-of the new programme at Everybody's, commtneing noor to-day, -will bo a Trianglo drama. "The Half Breed," a story of love, romance, and revenge, starring Douglas Fairbanks, said to be the second highest paid film actor in the world. The story, which is full of i wild adventure and love, is played out in the great redwood forests, and use is made (as houses) of hollow trees, in'which a'Coach and four could easily hide. A great forest fire, is said to be terrifying in its realism, and the introduction of a large number of real Indians gives a picturesque savagery to tho storv; It is claimed that there hasbeen nothing seen in Wellington to excel tho magnificence of tho setting of the picture in question. The groves of giant trees form a scenic study of rare beauty, and add greatlv to the success of the production. Supporting items will bo the Official War Film, with tne Kut Relief Force in Mesopotamia, one of the latesv war subjects which has been released, tho Ganmont Graphic, and .others. "NEDRA" AT THE EMPRESS. The screen version''of George Barr M'Cutcheon's delightful book, "Nedra," will be shown at the Empress Theatre for the first time to-day. The stjory is unfolded in'five reels, each of a thousand feet, and every foot is said to sparkle with life and vitality. Grace Vernon and her fiancee both are bored to death with manv schemes for their entertainment on the eve of their wedding. In order to escape the giddy Tound they decide to elope, and be married quietly. The elopement takes place at a very early hour, but they are seen by the police, and are taken fcr burglars. They eventually get away in an ocean liner, which gets wrecked. Grace is saved by an unknown person, and her fiancee saves a passenger. named Lady Kenny. These two are washed ashoro on an island, where the savages take them for white gods. After many exciting adventures they fall in love, and are Tescned by a passing, ship. The fiancee goes home to find Grace married to another man. He then rushes off to Lady Kenny, and as she hns lost her .husband he proposes that they liuk themselves together. It is a gorgeously-produced romantic love story. The supporting programme includes a very laughable Triangle-Keystone- ;' comedy, entitled "Hearts lilid Sparks," in which a great motor race is an outstanding feature, "The Topical Budget," ,and a travel scenic are afso included. . WELLINGTON CHORAL UNION. The box plan for "Israel in Egypt," which is to'take place iu the Town Hall on Tuesday week, will open at the Bristol Piano Company on Tuesday next at 0 o'clock. It is now a number of years since this work has been produced in this city, and Tuesday week's performance will ;bo. tho first Tendering by the Choral Union. Sergeant Edwin Doums, of the 20th Reinforcoment, is to sing the tenor rolo. Sergeant Dennis is a native of Melbourne, and tho possessor of n very fine voice, specially suitable for oratorio work. The contralto solos will be sung by Miss Eileen Driscoll. The performance will be under tho direction of Mr. Robert Parker, who has ■ had- his forces hard at work for some time past. A full rehearsal will bo hold in the iowu Hall on Tuesday at S. and a practice for chorus only in St. Poter's on Thursday, at tho same hour.