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CHEAPER FRUIT?

Some few weeks ago there was formed and registered in Nelson the Nelson District Fruitpaekers', Ltd., whose objects are the control and marketing of fruit. The company claims to have as its principal object the reduction of the, prico of fruit. Some information was gleaned from Mr. 11. G. Hill (who is well known in Wellington), tho general manager of tho company, who is in Wellington on a visit. Mr. Hill stated that in order to understand tho position thoroughly, it was necessary to go back a few months, because the N.D.F. (as the company is called) was the outcome of persistent 'efforts to 'Organise the fruitgrowers. Fruitgrowing had "grown up" like a child, yet some people were still expecting the youth to wear a child's clothes. "It will bo seen," said Mr. Hill, "that what we had to do was to measure this precocious 'youth,' and inako his clothes accordingly. In. the first place, it meant; abandoning tho old pattoms, or to lie more correct, the old methods, and devise new ones. Briefly, these are as follows: —

(1) Erection of packing-sheds throughout the Nelson province, whero the grower takes all his fruit. Thero it is graded, ami only the best wrapped, packed, aud sealed ready for the consumor, in any size packages suitablo' to the demand.

(2) Erection of factories for "handling fiio second ami third grade fruit. Tlio outlet for this quality of fruit is very restricted at the present, but the company propose utilising such fruit;'particularly apples, for the manufacture of non-alcoholic cider, vinegar, and evaporated apples. (3) The combination of numbers (1) and (2) means that wo shall not send poor fruit to this or any other market, and tlio fact that the fruit-grower will be able tu find a payable outlet for what was absolute waste means that ho will be in a. position to accept less money for hid first grade, because his averago return per tree or aero will be much higher than it was previously. This brings us to No. (+), the price .of choieo dossert fruit delivered into tho homes of the consumer. Mr. Hill said that in this respect ho could not giro definite figures, but it seemed clear from what ho showed a reporter that tho company hopes to malco tho rolail price of the' very best apples that Nolson can : grow a littlo moro than half-what tho consumer is in tlio habit of paying for them. Tho reason for this attitudo was summed up ill «i few words ljy Mr. Ilill, when ho said: "High prices restrict consumption; what wo want is increased consumption, and the best means to bring that about is by making the price of apples such that they will bo eaten as a food, and not as a luxury." In answer to a question, Mi - . Hill stated that Mr. A. H. Mazure, lato Government Viticulturist, had been appointed factory managor and expert-ln-chargo of tlio by-products plant of the company.

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/DOM19160807.2.54

Bibliographic details
Ngā taipitopito pukapuka

Dominion, Volume 9, Issue 2843, 7 August 1916, Page 7

Word count
Tapeke kupu
496

CHEAPER FRUIT? Dominion, Volume 9, Issue 2843, 7 August 1916, Page 7

CHEAPER FRUIT? Dominion, Volume 9, Issue 2843, 7 August 1916, Page 7

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