Page 3 Advertisements Column 2

Dominion, Volume 8, Issue 2520, 22 July 1915, Page 3

fill Tw Believe That you can get the most sensitive tooth stopped absolutely without pain? We have imported and improved an apparatus which has been described, rightly so, by our numerous patients as a wonfler. By means of this apparatus we can _ produce that happy state, in which the patient, although quite conscious of what is taking place around, him, cannot fael the slightest pain from the "dreaded drill." FROST & FBOST "The Painless Dentists," 119 WILLIS ST., WELLINGTON.

Why Tea Costs More—

Information of Vital Inter' est to Every Woman. The factors responsible for the enormous rise in. the wholesale price of tea—increasing its average cost to the tea merchant by no less than 2id. to 3d. a lb. since the war started—have already been dealt with in earlier articles of this series.

The reasons why "Amber Tips" Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in " Amber Tips," although to-day the cost of labour and packing alone has more than doubled.

The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started.

Tea experts have always been' surprised at the remarkable value, wonderful quality and purity given in "Amber Tips" at so lowa price.

No other brand has been able to offer such good value and hence the sale of "Amber Tips" has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion.

But you will readily see that the article giving the 'best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit—the difference between cost' and selling price—is much greater. The average increase of to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives—he must either increase his prices or reduce his quality—unless he is to face heavy loss.

Either course is reasonable, but the proprietors, of "Amber. Tips" have chosen the' former one rather than the latter. •

But think the matter out—if anqther brand does not raise its prices and still claims to give the same value—surely it means that the price charged before the war was excessive—more than should be asked if Rood value'for the money was given—otherwise a heavy loss must be faced by the packer.

It is always harder to raise the price of a product than it is to reduce its qualitv, and it was easier for " Amber Tips to meet the increased cost by giving an inferior article by adding lowgrado inferior teas. But the "Amber Tips" standard has been setas the highest that can be given at the.price—the best value that "can be obtained for the money—and this standard \vill still be maintained. Only 2d. per lb. more is asked, and that 2d. per lb. • ensures the finest tea that can be purchased in the world at the same price. ■ This Beeuis rather a bold statement, but we are' prepared to back it up by facts. Prove it for yourself. Write to your friends in England, Australia, Canada, or elsewhere—send them a packet of "Amber Tips" and ask them if they can secure the same value, quality, purity, and flavour for even 6d per lb. more. After all is said and, done, surely the increase in cost is but small when one considers that the finest value in the world is being secured—a tea which is so absolutely pure and fine that it can readily be taken by children and by those of the weakest digestion.' Then, too, " Amber Tips " is the most economical tea because it gives more cups per lb. of the delicious refreshing beverage—the cost per cup is less, so that you are still Baving. money and economising. 102

1/10, 21; 2/3 per lb. The only tea that has to increase its prices—the foregoing will tell youwbj. WHOLESALE AGENTS .• THOMPSON BEOS., LTD., .Wellington. npHE VISIBLE TOST ' J- TYPEWRITER Is still the Neatest Writing Machine on. the market. Call or write for particulars of the Latest Models, THE .OFFICE APPLIANCE CO., LTD., 17 and 19 Cuba Street, ■WELLINGTON. Sole Agents for New Zealand, OTEL GRAND CENTRAL, 107 CUBA STREET. Wellington's Leading Private Hotel. Accommodation for 100 Guests. Firstclass Cuisine. Every modern convergence. Ladies' Private Drawiuß-room, Sittingrooms. etc.. Lounges, and Eight Modern Bathrooms, including clectric light and electrio fire alarms. Tariff, 6s. day, 85s. weekly. ■ ■

KLIPALO is belter than Cream of Tartar for Scones, Cakes and Pastry, etc. Mix exactly four ounces Klepalo and two ounces Bicaib. Soda. Ask your Grocer for Klepalo.