Page 11 Advertisements Column 2

Dominion, Volume 8, Issue 2519, 14 July 1915, Page 11

,■ Why Tea . I '., Costs More--The Second Article of a series that Every House' wife Should Read. It is indeed hard for. the New .Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the 'last eight months —changes which : have resulted in greatly'increased ; prices. As was shown in the first 'article of this series, tea is in great ' demand as the beverage of the 25 million men who are under arms < to-day, due to the fact that it is.' the most stimulating aiid invigorating drink—easily transported and■: • easily handled; But there is : another element which exerts almost - as great : an; influence in the steadily rising,' cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the stroke of a pen—in almost a single ■ night—has been turnedinto nation of tea drinkers. ■ ■ ■ . . What this means is readily seen : • when one'considers that until September last the Russian people . consumed less than 1 lb. of tea per head per annum; whereas in our own Maoriland the average is over 7ilbs, of tea per head per i annum. . , '.' •. ■ Moreover, the:money previously spent on o.ther beverages by Russia is now available for tea. Hence, I ■at the tea auctions, enormous quari-l , tities have" been bought by Russian representatives, , who readily pay increasing prices to secure what i they want. • As a result, tea* to-day costs the ■blender in New. Zealand an aver-. age of to 3d. per lb. more than eight months ago, and, unless he is to face an enormous loss, he has only ' two alternatives —to reduce his quality or increase his •prices. Either course is reasonable, ana there is no escape—unless, before the war, he was charging an excessive price for inferior tea., If so, he is still able to sell the same grade at the old figure and probably still make a good profit. "Amber Tips" policy has always been to give the best value the . world can produce at the most : reasonable prices. It has been ■ decided to continue this policy, therefore the price has been slightly increased —by 2d., per lb. Although advised by, many to reduce costs by the admixture of harsher, inferior and less healthful teaß, the proprietors are determined to maintain that standard of quality and value which has made "Amber Tips" the • most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name "Amber Tipß' is on the packet, you know that it contains . the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and . healthful that it can be used by children, and by those with the weakest , digostion, without harm. It is also well to remember that "Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still coats you less than, othersit is still tho cheapest tea in the Dominion, even though' tlie prices have bben slightly increased. We believe that the housewives of • New Zealand would rather secure the finest value that can bo given—oven at a slightly increased price j -than that quality and values should be cheapened. It is now for you to show whether • you approve of this decision or not;

SjpS Sjraso l/ 10, 2/-, 2/2 per /&. The only lea thai lias to increase its prices—the foregoing will tell you why. ' WHOLESALE AGENTS: THOMPSON 13-ROS., LTD., Wellington. iPOOD Printing promptly produced at VR" popiCnr prices, at "Dominion'! Job Printing Works«