Page 2 Advertisements Column 7

Dominion, Volume 8, Issue 2504, 3 July 1915, Page 2

Why Tea Costs Mofe-^ | A Statement that Every ( Housewife Should Read'The war -has faced every ; tea( merchant with the problem ofincreasing prices, or reducing.' his quality: He has to follow one.* 'course or .the other—there's escape—for the wholesale cost of] fine; tea in Eastern markets has in«! creased over 2\&. per lb. sinces, August last. The main reason foi\ this..rise has been, the greatly., increased demand—and the fact that tea'production cannot materia ally increase for at least five years,; Takefor : instance the.eriormoui; quantity -of tea required for thet men in the trenches and on active' 'service. , It is readily seen why tea hasj been selected as the soldiers' bever^ : age—it is easily, transported— quickly and readily prepared any-y ' where—and above all it is for its invigorating and stimulating* qualities. With the exception ofi' 3 million Britishers, but few of thei 25 million men under arms iiV Europe to-day were previously test drinkers—yet almost in a .day teaj ■ had to be found for them. Do you wonder then, that the? • tea has gone up, up, up in price?--< that to-day fine tea costs the packet* in New Zealand on the 2id. to 3d. per lb. more than iri, August last. Add to this Russia's 160 millions,; who, with a stroke of the pen, havej been turned into tea drinkers by. ; . the Vodka prohibition—add a; score of minor causes and you will! see why the increase had to come.) Therefore, too, you will see thatj any tea giving value for the moneyjj ; .cannot be sold at the same price .as} in August last. It simply can't bsj done—unless, of course, the pricft, originally charged was absolutely!) excessive. If a fair price and goocfy value was formerly given, the} packer is now faced with a loss, on? every packet. x 1 There's no escape from the facta—j either prices have to be increased— as an alternative, quality and value musty] be reduced by the admixture of cheaper,' inferior, less healthful teas. "'j, The, "Amber Tips Proprietors ara' determined that, in their case, this alter* native will never be taken. ....... i "Amber Tips" remarkable rise in a f eitf years from an unknown brand to by .fa# the largest selling tea in New Zealand—l, the largest selling tea in the world in .'proportion to population—is due to its-e----quality and remarkable value.. . j The same wonderful'value will stiltv be given—nothing but the finest teaswill be used, but to do so the price has I to be increased. - j- • We are convinced , that most - homes] ' in New. Zealand would rather payj 2d. per lb. more and get the fine'sil tea that can be produced ratherthan pay : the old price and.get an inferior article —with an admixture of poorer teas, less -.' healthful alike to nerves and digestion,; Forget quality and healthfulness-con-;. sider the question purely from the standr. point of economy—there too , "Ambet ( . Tips" leads, for every pound will give more cups—and at a less price per cup< —cup for cup, there's no cheaper tei» Therefore even at the now prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer . fragrance—while, as the Lancet invests gation showed, your health will benefit, Surely because of a penny extra per half lb. packet you will not deprive your* self of a tea which for quality, flavour, ;' fragrance, and economy is unique and' unsurpassable. The housewives of New Zealand want l a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal .- Do they still want value and quality ? We believe they do—we know it. <jj . •- ■ i 1/10-, 2/-, 2/2 per lb. . The only tea that has to increase its ! prices—the foregoing will tell you why. : WHOLESALE AGENTS: . ■THO.MPS.ON; BEOS-. LTD., Wellington,