CHOCOLATES & PATRIOTISM

Dominion, Volume 8, Issue 2381, 10 February 1915, Page 7

CHOCOLATES & PATRIOTISM

THE BOISSELIEB'S WORKS. These are days of widespread patriotism, and the British public have learned that it is necessary 10 be patrioitc in many moro ways than in that of sendinff millions of men into the firing lino. It is necessary, for instance, to keep British gold out of enemy hands; )t is necessary also that, where possible, British .customers should patronise British | traders. . , A British concern which has attracted | considerable attention in the past few months is "Chocolate Town" at Watford, England, where Boisselier's chocolates are made. It is the great works of the Watford Manufacturing Company, which are called "Chocolate Town." An English writer, who visited the 'works recently, says: "The war has awakened in everyone's mind an intense interest in everything British, and the determination of British firms to hold thoir own, and even to capture further fields of commerce. At Watford I was in the heart of it. Here was a firm of British through aiid through that had used with success its brains and organisation to divert from foreign markets a vast Tolume of trade for British labour. Looking over the works, tho ■ writer • stood and watched the people making "chooolatos, and chocolates, and more chocolates," hundreds of them working from morning till night, day in and day out, making nothing but chocolates,. and he says:, "I was amazed when I thought of the forced planning and personality needed to create a demand that nothing savo this ceaseless activity could satisfy." Later, he had an opportunity of learning a little about the policy which commands these orders and secures the proper output. There is a cardinal point at the root of all commercial success. It_. is the correct anticipation of public requirement, and it i« on this .very point that

Boisseliers are 6aid to score in a marked degree. Their thoroughly progressive spirit leads them on a continuous soarch , for novelties of a trade-compelling nature. . Cleanliness and order are" the ' two things which particularly strike the visitor 'to the works at Watford. "Confectionery manufactured under cleaner and purer conditions, more oondacivo to the welfare of the employees, cannot be imagined," says one visitor. "Of all that I saw and heard, of enterprise, of in- 1 itiative,. and trade expansion this im-| press ion of cleanliness and order remainsuppermost in. mind. The important processes of grinding, .milling,..mixing, and melanging are all carried out on the most approved modern methods, and the whole production is so 1 completely under scientific control that the Watford Manufacturing Co. are enabled to guarantee* an invariable standard of quality and condition. Nothing, is left to chance. J"he scientific expert is everywhere. Every product utilised in the manufacture of confectioner}; is subjected to vigorous tests of purity and quality. Other experts are engaged continually mating experiments with a view to devising new and' attractive flavourings. Boisseliers have always something new, . . . and I have no hesitation in saying. the Watford Manufacturing Co. has nothing to fear from any Continental competition, either in manufacturing or boxing," and on the contrary, it seems, that this English firm is in a far better position to satisfy the demands of this country than any possible foreign competitor. Everything points that way. The matters of carriage and prompt dispatch are both carefully attended to," and they are both very important:. :To copo with tho heavy demands continually arising, a railway siding hasbeen, constructed leading on to the direct London and North-West .Railway. This enhbles customers to roly on prompt dispatch fa all parts of England and to tb6 variota ports from which the famous, chocolates arc exported. During tho last fortnight in September the British public were given' a- great opportunity of seeing over this'rem'ark-' able Chocolate Town. All fores to-Wot-, ford wore paid, the whole manufactory was thrown open to ■ inspection, ; and thousands visited the - ■ - ■ Tour eyes. A new disoovery -for removing cataracts, films, white]»-wsksi without operations. Send for testimonials and particulars, free. E, W.«HaJI,. Her-, balist,. Armazh Street Christctarroh,—> .