A CHANGE OF NAME

Dominion, Volume 8, Issue 2348, 2 January 1915, Page 6

A CHANGE OF NAME

BY THE DRESDEN PIANO .CO.

In various parte of the CommonwealtK and of the Dominion, boroughs and municipalities are busy changing the. uames of their towns and streets wher-; ever they have a Germanic sound. This 1 can bo done with a minimum expense and at no subsequent loss to the rate-) payers, but it is an altogether different matter when an old-established commercial concern voluntarily relinquishes its;} title in sympathy with the wave of na* tional sentiment that pervades the Empire. The position- achieved by tha' Dresden Piano Company during.its hon-\ ourable career of over thirty-two years i has been materially aided by the felici-.. tous title chosen at the start, and thejS is no doubt now parting with. a very valuable asset in following thei| example of the boroughs and municipals ; o ties, and changing its uamo to The tol Piano Company,' Limited. Thissacri*! fico it is easy to believe will b3 appreci-'. ated by the public of New Zealand,more particularly as it is evident from! the announcement made by the company in another part of this issue that it had nothing foreign about it other than thfl,, to-day more or less unpleasant title. J; .