COMMERCIAL ITEMS

Dominion, Volume 7, Issue 2131, 24 April 1914, Page 10

COMMERCIAL ITEMS

A.Ji.P. SOCIETY. In the report of tho A.M.P. Society just issuod there arc, e» nsueJ, a number of comprehensive and iiiterftsting tables. Tho financial operations of tho society diiriMß the 65 years of its existence «ro ect forth iu the following table: — Eceeipts. ~ ■£ Premiums, ets 53,m2,780 Interest 25,709,537 , 79,042,t0T Disbursements. . Paid to members 39,499,72-2 Com. and expenses 7,266,853., AU other outgo 1,101,975 , ■ i . * : ■-—. -,-.--- . M ' • .' 47.868,5.5 ft - . Funds on Dec. 31, Hl4 ........ 31,173.467

, 79,042,017 The rate of interest realised was £4 Its. 7d. per cent, on the -mean funds (including the investment fluctiiatien fund). The. effective rate was £4 13s. Sd.- per cent. Tho expenseu of niaaagejilent a\ the ordinary department absorbed. 13.51. per ceiit- of the premium rcceinfai. eiciuding ptirchcisti money for annuities, The following tablo sho/svs the distribution of the existing traslftesa in the ordinary department afflong thij various registers:— Xo. Of Sum assured. Policies. £ s. d, Smi South Wales 80.735 23,371349 0- 0 Victoria 81.954 19.8-51,06910 0 'New Zealand 45,591 15.U58.838 !0 0 Queensland' 27.163 6.9)2,235 0 0 South Australia , 24,813 6,256,866 1-0 0 West Australia, 13*608 4,338,754 J 0 Tasmania S.J6I 2,707,990 0.0 London .' 4.957 2,799J1« 0 0 288,337 80,887,47910 0 The bonus additiona total £16,106,778 Bs., and the annual prcsriums omoust to £i,58'1,. 234 lto. ,9d.

SCIENCE OP BBUUK6. Sellin;; of Roods is no*, being jntelligeutly studied In England. And a national movement has been started for eulolency in sellinpr and adrcrtistns;. Mr. Thomas Uu6scll, Dre«idcnt of the In-corpsratid Society of Advertisement Consult-a-ate, London, lecturing at Glasgow recently, said that American ingenuity fca4 almost- monopoH-sed. in this country many trades which might juat as well bo supplied at home. H« fa. stanced typewriters, easlt regfetera, safety razors, patent cameta.s, f-OMW-in pefls, and flhavlng soans as articles which Americans ha.d created by their inveTttlTonesS and "collared" tho maTist.Jw their, ingenious salesmanship. Sow that the United States had begun to free it-self from the restr-iei-' ing influence on exßortr trade of a hi.gh tariff, it behoved Britain to sfrcuglhea her commercial methods if sto) did net want America to dominaw the iwarltets of the world. Tho essence of modern salesmanship was to create its own demo-hd, like tho urchin iu Pail May's picture who asked a shopkeeper, "Plwira, dr. do you want ■n, boy?" "No," v«« tho renly. "Yes, you do," said the Muididaie. "YohM has just been, run over." The Phil May boy was an- efficient' salesman. Ho gat to the market before the market knew its awn needs, mid the same constructive note characterised modern salosmn.fl.sWS), The greatest feature of cfficiejit sttlcrJinanship wiis a.dvortiping, and the use of exact methods in, testing the efficiency of adveftisem*ntS hntt revolutionised Uva u- B e of the press as the most valuable of flli aids in marketing meritorious merchandise.

■ " COMPANIES iiEGIRfEREt), I This week's "Mercantile tiazclto" records I tho registration of the following coinpan- : ies :— P. W. RcordoJi, Tjld.,'Tcglst«rcd ns a. nrlvato company April 16. Capital: £2550, into 100 shares of £25 eMh, Rubsnribcrs: Aucldand-T. H. Lewis. 75. M4stcrson~T. 0. Lewis, 20; E. T. WiSliafts, Si 8. (!. WUliduis. 3: A. D. Lowe. 1. Objcets: To ficoulrc tho bupinesa of motor engineer, garage, proprietor, etc.. carried en at, Masterton by Patrick William Bwrdon. jrWuwoo I.<ind and Tiniber Co.. Ltd. (The), registered Anril 2S- Capital: £15.060 into 15,000 shares of, At each. Subscribers: Kopwi-H. M. Sanders. 100. To Kwiti-E. JT. Hard v. lfO. Wellington-.!. T. (Iriinn. 1C0: W. W. Lintrntt. 100: B. Stewart. 1: J. IT. Luke, 1; A. <*.. Runtr. 1. Crt>s«Hs: To nennlro as a coing <-ono«rii the business urretoforc carried oil by the Tapuwal Land Co., Ltd. Marton Golf Club Co., Ltd. (The), reentered n» a private i'oiiiptm;-* Arcril 21. Capital- £2CO into 20 shares of £10 em-h. Subscribers: Martoa—J. A Miles. P. B. Beckctl F. It. W. Hriee, W. J. TlircA, W. R. M'nrshall E. J. Wilde, ul! two mharo<. «tid cigH others with one share each. Objeiitss To promote tho e«n»* of golf and other athletic sports and pastimes. Fori" Potent*, Ltd.. rci'sier-ed Anril St. Capital: £30.000, into 50.CC0 shams, nf Si <v«h Siibs"ribers: Wwnc-E. IV. Siflit.b.. J333- K. J. T. J-neearf. KM: A, .T<ni>*«. 3f08; L T) FiiK-h, til: ft. Wrtelltson. 5". Wnftgji. „„i_G j. Jf'Cnrthy. 60. Wc-VHnglfin--A. Cleave, to. Objects; To aw-ivo i*i patent, rights of an invnHnn entitled "Titvnrftred Anwiratiw for Primiii'l and ltcconjiiig jlailw-y Tielfti' med the like." Letters Patent No. 31653 in New Zealand.

NOTES. The Donnc\irko Chamber of Gattuttcrto I is aWtatinr: for a roduclicn of prcmlumfi on Arc policies told tha underwriters ato to be approached OJi the subject. A meeting of liiveroamill shareholders in tlie Southland Rumors' Co-operafive Association, Ltd.. was held in Alton's Hal! on Saturday, when it wa« decided to concur with Uie decision of the Corn shareholders that flic retail business of the association be wound up. All factories must l>e T«Bi»t«re<l under the Factories Act by to-day, wlucii it? the last day for registration. 11l the report «( tho Town Clerk of Now Plymouth full details to eomieciloit with tho flotation of tlw lean of mm are wt out Tho report Mates that jiOKotlatlons with different firms extended over- many months, but in December last nn agreement was finally sifrnerl wherein; the Dank of New Zealand underwrote the DoTatlnn of both loans at Bar. tlie role of interest be. itiE 5 per cent, ncr onnum. Imprest is nnvable frco rif esehantte either within or without New Zealand. Fiir its sorvic«s tho lunk receive,? a coMmissKin civ;broU*rnpi of V- ncr cent-. tftri the council pay Ihe r ost of ifeuiiii! lire prospeetu*. The loan? were to be senn.ra.tely. the streets and water loan of £Aim> .beJttC floated on January 1 l&sl, tlio flolatieii of the tram-

T ,-av loan of £55.«0 being MA over HOtlt the money is actually wiu-irial. «Sii« report fbo-.is that *MSD was pftitl u\ mmralssion alone besfdcn the cost of JsbuUjc this prospectus <ui(J minor details. Tho British aa& Continental maker;? of incandescent mantles .have formed mi IftteraMiona! convention to .";?»»■»« prl«"). The first fruits of tlioir ilollljcral-lons n-ro ,«e*n ia the announcement, thai o,s from iho commencement of Mwoh the prices of., tho lower grades of incainlflscont, mantles will bo wiieoii to retailers in (IrcaS Pi-S----tain by from 2s. to 4s. per gross. Ttw ooiiflumer will not be affected meantime, ot'l«ißt, except that the cheaper classes of Biftn'Ues will ho forced out of,the market altogether. The convention, is u> very strong one, being the result of conferences held ia London and Berlin during; February.

Customs duty collected at the port of Wellington yesterday amounted to £27(19 9s. Bd.-1.-ONDGW MAItKETS. - The Ken' Zealand 'Ijoatt and McrciuJtila Agency Company. l.td., have received tho following cii-Wogram from their -Jionilon ho'sm under d.?. 10 April 2S, 1914:--Tallow: We auqici present spot values for_ the following deseriiitions of tallow:—Fine mutton, 3-ss. .6(3. j?er ' cwt.;. Rood beef. 335. 9d. per owl-.; mixed. Sis. 6th per owl. Tho market is firffl. Wheat: Vfc hove sold afl Australian cargo at iii. <Sd., c.i.f. Tlvo reo-rket is «ulet hut steady, rtjtd tlic outlook Is ancertain.

MSSEED OIL iSD TUM'ESTIKE. By 'SUlvsctupU— Prew ArreociatioD-OBparrls-M Lorttfon, April 22, Unseed oil, £2-4 ife. Turpentine, 325. ljd. TAM,OW SALES. toncion, April 52. At the tallow 6alcs 1755 casks wore offered and 1232 sold. Prices W;re -Unehiiiujcd. AUSTR,U,IAN PRODt'CB IUHKETB.' (fiee. April 23, 9.<0 p.m.) Sydney, April 23. Wheat, 3s. B}d., 3s. %&. Flour, £9 2s. 6d„ £8 os. Oats, Algerian feediflg, 2s„ 25. 2d.: milling, 2a. i.i., 2s. 4d. Bej-lej, Cap» maUiuK. 2s, 6d. Mai-zo, 4ft. Bran 0,-nd pallard, £4 lCs. Potatoes, Tasmanians, £7 («, Onions, Victorian', £6 lte., £6 15s, Butter, eelectcd, 1045.: eec.oß-dary, 905., 945. Clieese, 6d. Bacon, BJd., 9d, Adelaltfoi April % Wheat, 3=5. M., 3s. 10d; Flour, £8, £0 6s. "Bran and pollard. Ib. Id. ■ HIDES iIAJIKEDS. (Hec. April 13, 9.40 ».m.) Moibotirne, Ajiril ,3. Catßtogues of prieca a,Vo from 14. to S-Bd. lower, especially fur sloppy lots.