PROFITS FROM MARGARINE.

Dominion, Volume 6, Issue 1761, 28 May 1913, Page 10

PROFITS FROM MARGARINE.

DIVIDEND OF 212J PER CENT.

Tho extraordinary profits derived from margAnno were disclosed ill the statement of accounts presented to the shareholders of the Mnypolo Dairy Co., Ltd., at tho annual meeting in London recently. Tho profits of this company have trebled in tile last fivo years, amounting in 1912 to over .£550,000, from which deferred shareholders received a dividend of no less than 212J- per cent. In'addition to such 'handsome dividends the reserve fund has been built up to tho respectable figure of •£(ia),000. Even granting expert management and highly-developed organisation, eays an exoliangc, a largo portion of these phenomenal profits remain unaccounted for from an everyday business point of view. It would eeem that tho margarine trade is .beiug revolutionised. With or without reason, there has long existed a strong .prejudice against this article. Probably, the cause has. been the fancied or real objection to the use of animal fats in its preparation, although many brands of margarine are quite »ul:.stinguishable from real butter, both in appearance apd tasto to tho ordinary customer. But tho Maypole Company attributes a largo measure of its success to a new departure in manufacture. It has replaced animal fats.with nut fats, thus deferring to the popular imaginative taste. Tho enormous trade of this company may be estimated when it is stated that it has open about 800 establishments for tho sale of its products, the manufacture of which entails a daily consumption of 500 tons of nuts: