REDUCING LIVING COSTS.

Dominion, Volume 6, Issue 1725, 16 April 1913, Page 8

REDUCING LIVING COSTS.

A STEP IN THE IUGIIT DIRECTION*, AN INTERESTING INTERVIEW. Reprinted from Wanganui "Herald." The average citizen lias proven by long experience that good medicine costs money. Ono's chemislj may bo the best of good fellows, but when all is said and done he's in the business for profit, and tho ninn who puts up a good dealing 6pccilic is out to got full value for it. Knowing this, it occurred to the inquisitive newspaper mau that it might be worth while, in tho public interest, to delve for information concerning iho genesis and bona iides ol' "llean's Esstiiico"—a l'reely advertised prescription for a family cough and cold mcdiciuo, claiming the unique distinction of saving tho purchaser nine shillings on an eightcenpoimy investment. The' peculiarity of tho preparation and its advertis-'. ing is, of course, that the manufacturer' recommends users to apply'the finishing touches themselves, and iu doing so reservo for their own pockets tho expense! and profits that must otherwise bo charged iu the finished article. There is nothing like going to tho fountain-head, and as Sir. U. W. Ilcnn, of llean's Pharmacy, a.ccepts full responsibility for this unusual method of supplying cough medicine, tho' Pressman politely invited that gentleman to take tho public into his confiilcnce, and as lie put it, "tell them how and why it'» done." Mr. Hean cheerfully responded. "I thought I had done that already," ho said. "I havo. endeavoured in tho advertising to tell plainly the why end the wherefor about 'Hean's Essence.* Still, tho moro light tho. better. • The method 1 have adopted in offering a good family cough remedy is so much out of the ordinary that the moro it is oxplained (he better for t'he public and the better for me. It is simply a practical adaptation of tho principle of giving the buyer the best possible value for his money, both as to; quality and to quantity." "Yes, but the difference bchieen tlio cost of a bottle of any other cough medicine and' 'Hean's Essence,'' concentrated, is so great,"

Precisely, but there again the expknation is simple. This little bottle coiitiiina the concentrated essentials—the entire medicinal and curative properties of tho prescription. When diluted and mixed with water, su»ar, and treacle, as explained on tho label, it will make seven or eight full-sized bottles of good cough mixture of tho regular eighteenpenny size. Bo you see the point? If I add this concentrated Tissenco' to the other things, find so many moro bottle?, corks, labels, cartons, wrappings and labour, I must, of necessity, produce so niuch more expense, and obtain a profit on that expense. Goods and labour cost money— there is 110 getting away from that fact. But if, on the other hand, I. supply tha necessary mcdicinal ingredients only, and , you supply your - own sugar, treacle, > water and mixing, you prevent iiot wily tho expense of those things, but also thp cost of several extra bottles, corks, etc., which are of no use to you. Your own jug or any big bottle at home can %)ld the finished'cough mixture of tho ready-to-take strength just as easily as a number of small bottles. .Its preparation, after obtaining ' the . concentrated 'Hean's , Essence,' is so simple and easy that , any mother or father will readily prepara it. The only expert knowledge' required is , in the preparation, of concentrated .'Essence,' and this I am supplying in' tho purest quality and as low as possible in price." ' ' ' "'.... /'Yes, hut if you sell one bottle cotcentrated where you, formerly sold eight of ordinary strength your own sales and profits will surely bo worse off." •. •. "Not a bit of it," replied Mr. Henn, "I haven't the slightest fear. The public quickly recognists a real money-sav- : iiig proposition. 'First, the article is as "good as can be made for general family use —I took every caro in that direction before making 'Heati's Essence' known ' —and, second, tho big savinj in price is j too interesting ,; t6. be • ignored-^mothers' and fathers will attend to that part. ' Thsy will try 'Hean's Essence,' and, finding it good, will continue its use: whenever required, instead' of buying. tho articles mado in other countries, and at the same old prices. In tho end I will sail as many more bottles of 'Hean's Essence,' concentrated, as I have formerly cold of ordinary strengths. To 6ave.about tiino shillings on a pint of cough medicine is now a proven fact—a very considerable item in any home, and especially wliero thero is a family. I will d»«s well finally, and my customers will beu«it from the. start. * "It means more than the actual monetary saving, however. It means also that there need bo no skimping oil the scoro of expense. Being entirely free from tho slightest taint ot anything harmful, an extra do?s or two can be taken whenever a cough is troublesome without raising,' tie thought of another bottle to W bought. 'Heoil's Essence' is just what 1 say it is—the concentrated medicinal ingredients for preparing at home a ro liablo family cough and cold remedy, anc ! a genuine yet harmless medicine,' at a bijj ' saving in price. Need I say any mere? ; Tho newspaper man thought not. be ing a family man lie clinched the' inter* ' view by purchasing & bottle of "Heana Essence," concentrated. "Hean's Essence is now .procurable at most grocers and , chemists in Wellington and suburbs. Ii your chemist or grocer has not yet crock- ■ cd it, he can easily procure from wholo salers for you, or post free 011 receipt or price, Is. 6(1., from llean, Chemist, Wangai : nui,—(Advt.) -