GOVERNMENT ADVERTISING.

Dominion, Volume 5, Issue 1494, 17 July 1912, Page 6

GOVERNMENT ADVERTISING.

AN INTERESTING RETURN. An interesting return . showing the amounts paid to newspapers, in the four principal centres, for Government advertising during the three years ended March 31 lust, has been prepared for the information of the Hon. F. M. B. Fisher (Minister in Charge of the Government Advertising Department). This return shows that the following amounts have been paid during the three-year period to the papers mentioned:— £ s. d. Auckland Star 1,253 12 9 Auckland Herald 1,243 G 9 Auckland Weekly News 413 11 1 Auckland Observer 4-il 1 9 Weekly Graphic 2G3 8 9 Lyttclton Times 1,385 1 i Christchurch Press 1,351 19 10 Christchurch Spectator (weekly) -S3G 111 G Christchurch Weekly Press ... 2GO IS 9 .Christchurch- Evening News ... 34 9 2 Christchurch Star 33 0 i Dunedin Evening Star ■ 1,320 9 0 Otago Daily Times UOl 9 G Olago Witness 357 11 3 Wellington Evening Post 1.903 3 2 New Zealand Times 1,82-1 3 1 Dominion 120 5 G New Zealand Truth ... 118 5 0 New Zealand Free Lance ...... 559 11 1 "In view of the extraordinary condition of affairs revealed by this return," .Mr. Fisher stated, yesterday, "I have issued instructions'to the Advertising Department to the effect that advertisements are to Ije inserted in those papers - from which the Departments concerned are likely to get the most benefit, and that the Department is to bo run as a commercial and not ...s a political institution;' Where largo sums have been divided between certain newspapers to the exclusion of others, the amount is to be split up, without the aggregate voto being exceeded, and the distribution of the advertisements is to be absolutely impartial." '