Page 3 Advertisements Column 4

Dominion, Volume 5, Issue 1458, 5 June 1912, Page 3

If you wish to secure one 'of;the few remaining.; sets of the new Encyclopaedia.:• Britannica, you must -■ decide at once. The stockis 'nearly-:exhausted, and the price will be raised in a day or iwoi : Fill up the order* .. form at the foot of this column and post it to-day. Here are a dozen reasons why you .need to have the new Encyclopaedia Britannica, •-, :■_.-:_?:.■ "."\':'-'■■'.-:'- ■ .' 1. Because it is not, 0n1y.., the- - best, , 'but';'relatively "'•' the cheapest Book 'now. procurable, in .'the. Doiuimou; ;.., While"the Miuiniuui, force,.this library'".-; of universal knowledge, can :be.bought at a"quarter of the.- ■ r.ate ..ordinarily. charged , - ■.fqr^new' , .Englisliv.books. .-.But ■-*■' the price will be raised in:a ; day-or. two..-' ';,./.,, i ! .V.. - 2v Because 'it 'opens;, a < window/ through' which"' the ■' y. New Zealand■ reader■ can .look ;out'-upon,, the whole world ■' of thought and knowledge. - Though} these 29 volumes ; occupy.oiily --.SO-inche's^f' shelf-fbonij.;they .include all that is worth knowing ; ;iri:the-'2pth'centuryj : -and bring their owner full information.on.every..;subject. , .-.: •/■'"■'■' ;:■■,.■ ',' ". ■3. Because it is. new and up-to-date throughout,,,' beiug'based on'a fresh'survey-of the. whole field of human knowledge up to' 191.0, inyinaking. which,-.the editors had'.tlic co-operation of the world's -leaders in every department. . of, thougli,t and. activity. -It'was-, all published at once, so .- that the last'volume is : just as.up-to-date as the first. ~'., " ■ -4.- Because it is authoritative. Every article has ", ; . ■ been'written.by a uiau'br woman who is a leading authority, upon that particular subject",'and whoknows therefore what' , ■ is essential for the jenquirery'.aud'.cau relate-it with < the. : - , clearness and accuracy .of the specialist., ' ■>■-'. '■• -.••■'■ ■ 5. Because it is,the most educative work that can possibly be put into the liauds'of the young. Every child -has--a.passion fortasking questions'which its parents are ' often unable'toanswe'r. Britaunica ■is Soclearly.writf:enand'-sq'richly , '..illi!Strated that a child '■' can.use it profitably,. aiid-.thus ifprnV-. the invaluble.habit of, ■ ; going for'knowledge to the'Bcst' : source. -,•.■■ .. ■■• ;. _'~■■ (. " L ' ■'■.;.6. , Because'it:\v'ill..increase;tiie practical information -.earhing'-power - of; the-,;adult. -. The articles on the ■ countless : application's -of ..science, to;, industry and commerce are, .-written by practical, experts'of the highest standing, .-. and; bring ypu the. latest information on such subjects. , ~T.; Because it is; the most entertaining book for .young;riiiddre-aged-,or : ,old.to..read in their leisure moments.,. ■It-, brings, the ! pens of-the.ouighty . to. bear on history,", biography, artjliteratu're;'. science, religion. Wherever .you •dpeil its pages,'you':will..find an:article that will interest ■' and, aihu'se" you as much as./.the-latest hovel,- and, which ypurtinie w.ill-b.e-profitably/'sp'ent.in reading,-;..•. .■; ; =•-',-;■..•;■•■ .■, -8. Because, it,is easy to use for reference and con--sulfation; The'old.plan of,-long treatises has been replaced by:a system.of short articles,'each dealing with a separate ; branch.pf;.a;.greai.,subject, : ',so; tliat whatever you want to know■■■can''bc7fo_und;.witti' the -, minimum of trouble, The. , index 0f, , 500 ) Q06- , refcr , enceS;is ; ,a-great labour-saving device. -: :i . ■ ' ~9«"; ■ Because' it.is easy to house. ;The happy thought of'printing "the,.wprk'on-.-thin. India paper—previously used mostly , for , .expensive' B.ibles 7 -has reduced the bulk of the : ..y,'qrk-by.-. : twb4hirds;:\ A single shelf 30 inches long will hold; the'whole :-Encyclopaedia Britannica, : though.it contains as .much as 500 ordinary books. : v ' ■: ''■ ''.I.o.',.'Because-, it'is .a beautiful book.. .The flexible ; , •.leather .'bindings-Vgreen "sheepskin or red morocco—will - ; .Jadprn any^roonijVhowever.', handsome,'in which they are ~: placed;' ''Print, and'paper-are, the high -water-mark of British ■' ..craftmanship.., The':- B,ooo''illustrations -and maps have ,ne , v , eV!;been : surpassed.m;book : production.' ; .--- •'■;' '..',.,, "• i\l j. .Becauseit is the best investment you can make, ' Hiindreds pf\New Zealand.piirchasers who have bought the' . wp'rk'at the Minimum.-Price'use.this very phrase in writing to'saV-how delighted-.they are,-with the new Encyclopaedia -, ■ Britanhica. : ■ -1n.,n0.'-'other way : could the same outlay,bringV as-niucli.pleasurcjor'/profit.-. "■'"'' ~ : ;■... -.- ■■.:,.■ .1.2. :Because, it can!be procured to-day by sending only £1 Is. to the: Cambridge University Press, and . the balance- pf,i the,,; .Minimum Price , can be paid,;? while you are using the book, by small monthly instalments on terms.suited to every income in New Zealand. You cannot possibly miss the small periodical payments which are necessary for a short time that you may Have this library of universal knowledge in your home at once. But this offer must be withdrawn in a day or two, „ > V,>,W 1,,1/Ul/ ~- , « «Wl» IW>» «» «»' »' CUT HERB V >> . ,-W> ~WU I, >,V, UOV~mM,> U ,v , To THE CAMBRIDGE UNIVERSITY PRESS, 2 Harris Street, Wellington. (P.O. Box 142.) .1912, I enclose £1 l<. Please send me the 29 volumes of the new Encyclopaedia Britannica (11th edition) in the style shown below, for which 1 undertake Iq complete pay« ment on the terms mentioned, it India paper, in cioth binding, 25 further monthly payments of £1 lb (Nett Cash Price, £24 135.) * Ordinary paper, in cloth binding, 23 further monthly poymenU of £1 :; (Nett Cnnri Price, £22 19«. 2d.) * Strike out one of these paragraphs, NAME , WJ 0 . v ADDRESS „ - - OCCUPATION . _I. .._.}___] J. Instalments may foe paid by cheque or postal note, II or at any branch of the Bank of New South Wales. I Particulars of prices in other bindings, and of I Rpr.ciai book-rases will be sent on application.