HOME SEPARATED BUTTER.

Dominion, Volume 5, Issue 1446, 22 May 1912, Page 10

HOME SEPARATED BUTTER.

SHOULD IT BE BRANDED AS SUCH. The increasing hold which home separation is getting in New Zealand prompts the following remarks by the South Island Dairy. Association in its annual report: Probably one of tho main reasons why Australian butter brings a lower price than New Zealand butter is the fact that homo separation is largely in vogue among tlio factories there. Before tins was the case, Australian butter brought more than Now .Zealand. _ Home separation is growing in Now Zealand, and will have the same eilcct on our butter as in Australia, and for the reputation of our best factories, who do not believe in home separation, it is desirable that all butter made from honieseparatcd cream should bo branded distinctly as such. At present it goes -under the same brand as creamery butter, whoso milk is separated at the creameries under careful supervision. It is branded "N.Z. Creamery Butter," which is a misnomer, as it is not so, and it has 110 title to the name. ... Many will contend that home-separated butter is as good as, or better than, genuine creamery butter. If so, .they could not reasonably object to have it branded .what it really is, "Home separation butter," and not "Creamery." It is most important that the good name and reputation of New Zealand creamery butter should bo maintained, and that buyers should get what they pay for—tho genuino article, and not a substitute. . ; It is at least a straining of law under tho Dairy Industry Act to allow this home separation butter to go Home under the name of New Zealand creamery butter.